International strategic human resource management Essay

International strategic human resource management - Essay Example The Columbian Martin Barbero calls this movement as abstract inclusion and concrete exclusion. He emphsized that the many once sleepy towns have awaken to be the new industrial towns and cities of the nineteenth century where there was more class segregation. The community separation was made more complex by the more complex work conditions in our new industrial capitalism. Thus, the social authority was being deminished due to the commercial dismemberment of the cohesiveness of the national culture.( Goodall,1995) We can now travel, by jetplane, from on corner of the United Kingdom to the farthest community in the European Union. The European Union has given the citizens of one European Union country the free pass to visit any other European Union nation without a VISA. Airplanes and speedy trains have made travel from one European Union Country to Another very fast. A very good example is the United Kingdom which is composed of 3 countries. ... The national culture of one country is now in danger of being taken over or being mixed with the cultural of other countries.Storey quotes ""Every time that we snatch up a vehement opinion in ignorance and passion, every time that we long to crush an advesary by sheer violence, every time that we are envious, every time that we are brutal, every time that we adore mere power of success, every time that we add our voice to swell a blind clamor against some unpopular (Raymond, 1990)personage, every time that we trample savagely on the fallen [we have] found in our own bosom the eternal spirit of the populace.' (107; my italics) This quote by John Storey emphasizes that the new national culture is now a common culture (Inge,1989) of violence, envy, success, jealousy and success.Storey also states that national culture(David & Wodak,1999) has been marked by the above culture of cohesiveness under a state of authoritarianism and principles of hierarchy.Storey quoted Dwight Macdonald sayin g in the article A theory of Mass Culture "Mass culture (Wierzbicka, 1992)is imposed from above. It is fabricated by technicians hired by businessmen; its audience are passive consumers, their participation limited to the choice between buying and not buying. The Lords of kitsch, in short, exploit the cultural needs of the masses in order to make a profit and/or to maintain their class rule. (1998:23)" (Storey 29) This is a more sophisticated meaning of the society pertaining particularly to the consumers. The consumers simply either buy or do not buy the goods. The companies readily exploit this buy or not buy