Textual Analysis Essay Example | Topics and Well Written Essays - 1000 words - 2

Textual Analysis - Essay Example For him, group absolution means the dominance of the group influence over individual will. Grossman effectively convinces the audience through pathos and logos that people can kill another person because of their group bonds that dissolve their accountability and promote their anonymity, although he commits the fallacies of false analogy, biased sample, and confusing cause and effect, when he fails to expand his sampling and to identify other probable motivations and conditions for killing. Grossman effectively convinces the audience through pathos that it takes emotional bonding to do something as hard as killing another human being, as well as being killed. He uses different emotional examples to support his claim. For instance, he mentions Dinter who explains that the â€Å"integration of the individual in the group† can be so deep that when the group is destroyed or defeated, individuals either fall to depression or commit suicide (Grossman 149-150). This example is emotio nally charged because it describes how people give up their lives when their groups falter. Furthermore, Grossman highlights the emotional connections involved in group bonding that can overpass the will of survival. He cites the account of a veteran U.S. Marines Corp. Gwynne Dyer, who underlines the role of â€Å"peer pressure† in combat, while Ardant du Picq calls it â€Å"mutual surveillance† (Grossman 150). He mentions these people who believe that groups form emotional connections, which make them extremely aware of and sensitive to one another’s opinions and actions. In addition, Grossman uses examples of emotional value to stress the association between emotional group bonds and individual action. He narrates the action of Audie Murphy as a form of gallantry: â€Å"[Murphy] won the Medal of Honor by single-handedly taking on a German infantry company† (Grossman 155). The word â€Å"single-handedly† suggests that, for Grossman, what Murphy di d is not stupid, but rather admirable. Grossman extends this admiration by quoting something deeply emotional from Murphy, who said that he attacked the Germans against all odds because â€Å"they were killing [his] friends† (Grossman 155). Murphy is illustrated as a selfless, devoted comrade, an emotional tactic that depicts how emotions surpass rationality in the context of heroic acts. Grossman, hence, clearly articulates through the testimonies of others that killing is a group business with strong emotional attachment, and not a product of individual will alone. While using pathos, Grossman also employs logos to explain how the group shapes individual combat behavior. He uses analogy to describe the parallelism between animal and human group behavior. He narrates the result of the 1972 research of Kruck, who learned that some animals slaughter prey that are more than necessary for their consumption because of group behavior (Grossman 151). Grossman believes that the same analogy applies to people in groups, where they think and act like a herd, instead of as separate individuals. He adds the explanation of Shalit, which he believes is important to corroborate his analogy. Shalit believes that â€Å"senseless violence in the animal world† is similar to â€Å"violence in the human domain,† and in both cases, groups are the ones who conduct violent acts, not individuals (Grossman 151). Senseless violence cannot be performed by one individual in normal cases, but groups can

Planning And Decision Making Essay Example for Free

Planning And Decision Making Essay Many organizations lack a better planning and decision making systems that usually leads to the failure of there operations, in this case planning refers to the overall integrated planning system within an organization which incorporates both strategic and corporate planning. An organization is a consciously coordinated social unit composed of two or more people that functions on a relatively continuous basis to achieve a common goal or set of goals. Therefore corporate planning can only be achieved through management functions; planning, which encompasses defining organization goals establishing an overall strategy for achieving those goals and developing a comprehensive hierarchy of plans to integrate and coordinate activities, organizing, which is the determination of what tasks have to be done, who does them how the tasks are to be grouped? Who reports to whom and where decisions are to be made. Controlling, this involves monitoring the organizations performance, leading, which involves managers motivating subordinates, directing the activities to be done, selecting the most appropriate channels of communication and resolving any conflicts among the employees Taking a look at Toyota Industries Corporation that was started in the year 1937 by Kiichirro Toyoda. It started off by manufacturing and selling automatic looms. Later on it extended by manufacturing automobiles including vehicles, car air conditioning compressors and engines. Toyota Company is widely known all over the world as an automobile manufacturer. It proudly owns the title of the world’s largest automaker company. It is known to be the largest then followed by General Motors Company. This company made sales worth 4. 72 million in the first half of the year 2007. It actually made a profit of $ 15. 09 billion. This paper is dealing with an evaluation of the success that this Company is having. This company is known to have production bases in Asia, Europe, Japan, India, China and North America. Toyoda, 2005) Orientation This company is reported to have a better management system that is referred to as the Toyota Production System which is made up of practices that are meant to organize the company’s logistics and its production; it is also found to encouraging a better communication between the company and its clients. Evaluation of Toyota Company shows tremendous success in the year 2007. This has actually ended the reign of the world best selling trademark of General Motors. An evaluation of the success of Toyota Company shows that it has really expanded various markets worldwide. This has enabled it to reach a very wide scope of customers. Evaluation on the success of Toyota Company shows that it has really opened up so many outlets all over the world including Africa. This has helped customers to easily access Toyota products unlike before. That is why this Company is really enjoying the booming success. (Dr. Shoichiro 2006) Planning is very important in any organization. This is because it helps the organization to easily replace personnel who get promotions or those who get transfers. This is because organizations nowadays carry out management development on all the leaders and managers in an organization. This helps an organization to have a pool of qualified personnel. It also helps an organization to carry out technological advancement. This is because the organization’s personnel are qualified and quite updated in the current technology. (www. onesixsigma. com) Key Processes  The system was founded between the years 1948 and the year 1975 which at the moment referred to as â€Å"Just in Time production† it was regarded as a house like design through which most of its workers once they are recruited they first of all get trained first before they start working in the company this actually shows how committed Toyota is in implementing a good performance oriented workforce, in this case we find that after an employee is trained and found to be successful then he is promoted with an ambition of meeting the expected company standards that are set. From the Toyota Production we find that the Managers can use this to identify the training goals. A manager needs to review his employee’s skills and the areas that they need to improve. These needs in the managerial skills will help in making goals. To find out this, the manager needs to asses the workforce and through this he can know what they are able to do and what they can’t do. Therefore the manager cannot just do this by himself. He needs assistance from other people. They can assist in reviewing his performance. Such people include the supervisors. These people can give invaluable information on the areas that need to be improved and give insight on the behaviors exhibited at work. During the planning the manager needs to consider the training programs that are being offered. The manager needs to carry out plan implementation. After that the manager needs to evaluate himself if he achieved his goals. The TPS also ensures that there is a minimal wastage of resources in the company, since the company regards wastage of resources as a result of de-motivation to its employees. Any organization that carries out management development usually experiences an increase in its productivity. When the personnel in an organization get skills in management there will be an increase in production. (www. onesixsigma. com) The founders of the Toyota production system had an ambition of eliminating the burdens which was referred to as the â€Å"muri†, also to curb the inconsistency referred to as the â€Å"mura† and the other reason for establishing the system is avoid wastage which was referred to as â€Å"muda† therefore we find that the company using the system has therefore discovered on how to reduce factors leading to wastage in the production of the firm. (www. onesixsigma. com) This has led to a better decision making in the firm whereby the system defines that better results are always founded on the right process of production whereby the companies are always urged to come up with a continuous flow of communication in order to indicate the threats of the company, we also find that the company encourages the use of the pull system which is directed towards the avoidance of overproduction, the other way that will enable a company to achieve its goals is to have a levelised workload whereby the employees are allowed to work at a lower speed in order to have better production results rather than working with a high speed to give poor results. In figure one, we find that the diagram has indicated that the company operates in two ways the Jidoka and the Just on Time processes whose goal is to enable a high quality production at a lower cost and within the shortest time limit. Here we find the company actually deals with the reduction of the cost of its products and also on the improvement of the quality of its products. Research indicates that Toyota is in a position of producing one vehicle in every six seconds which results into a total of six million vehicles per year, we also find that the company does not employ people who are given the responsibility but the members themselves report to be disciplined in a manner that they always clean their own offices, this policy has been found to be successful in ensuring that the workers report to their working areas with aim of improving their productivity. Key Learnings Management development is very beneficial to organizations. Many organizations that have embraced this usually have efficient and effective personnel. This improves the productivity hence leading to financial gains. The managers are skilled and will deal with issues that can cause losses efficiently. Figure two below indicating the ways Toyota puts together it production process, the company is reported to be successful as a result of encouraging its employees to work together as a team Whereby in terms of staffing, we find that the Toyota company actually employs more than 4,000 workers each day who are always provided with a number of two working shifts, in this company we find that the employees work in terms of teams, under which each team is made of a minimum of four to six employees, research also indicates that eight teams in the company make a whole group which is therefore provided with a team leader. Under the management in the organization we find that the company improves the performance of their workers through a better paying system which research indicates that every member in the team is paid at least ? 7,000 including this is inclusive of shift and overtime premium, they are also provided with a private healthcare. (www. onesixsigma. com) Where also find that there exist the policies of continuous improvement which is the company terms it as Kaizen action meetings which are regarded as circles of quality whereby the member staffs are involved in the improvement of the performance of the employees. This is well encouraged where the company is found to be offering Kaizen prizes after every six months. in the meetings a manager managing a team of twenty five groups is given an opportunity of deciding which group manager is the best after which all the managers in the company decides which group manager is the best to win the presentation. Then the two of the managers are given a chance to travel to Japan for a kaizen conference and give the story about their performance. For all these reasons we find that this Kaizen is used a way of improving the employees performance in the Toyota company and therefore the other companies planning to be as successful as Toyota one needs to implement the same policy in his or her organization. (www. onesixsigma. com) When evaluating the success in this Company, one can’t fail to notice the improved marketing strategies that have been incorporated therein. The company carried out outsourcing of experts who carried out market research on the target customers of this nation. The Company was therefore in a position to strategize so that it could overthrow the previous automobile manufacturer-General Motors. Marketing strategies were put in place to target the affluent customers all over the world. This played a big role in the success of Toyota Company. These marketing strategies included participating in sports. Toyota Company vehicles were used in motor spots and this actually marketed the vehicles. The Super 2000 Corolla and Peugeot were won in motors spots that were carried out late in the year 2007. (Toyoda, 2005) Toyota Company has had various acquisitions which influenced its success. It acquired 8. 7% of Fuji Industries. This Company is the manufacturer of Subaru vehicles. Toyota Company also acquired 5. 9% of Isuzu Motors. These strategies highly influenced the success of Toyota Company in the year 2007. This made Toyota Company to overtake General Motors. Toyota Company really strategized and incorporated new technologies in its manufacturing system. These technologies include an advanced parking guidance system and automatic power buttons. This resulted in the manufacture of hybrid gas-electric vehicle. This was produced in very large numbers. This hybrid gas-electric vehicle is sold at one million all over the world. This played a big role in the entire success of Toyota Company. (Dr. Shoichiro 2006) Evaluation of the success of Toyota Company shows that one of the factors that influenced its overall success in the year 2007 is branding. This company manufactures a wide variety of brands. This gives customers a wide variety of vehicles to choose from this Company. These brands include Lexus GS, Toyota Camry, Toyota 4Runner, Toyota Tundra, Toyota Land Cruiser, Toyota Prius etc. This has also played a big role in the success of Toyota Company. Surveys carried out on Toyota Company products show a great improvement on the quality of its products. This influenced the general success of this Company until it overtook the previous world leader- General Motors Company. It brands are actually preferred by customers because of quality and durability. Toyota produced Lexus and Scion automobiles which ranked top in reliability and quality surveys. They also ranked best according to various consumer reports. According to the annual report of Toyota Company 2007, there was much incorporation of team work which greatly influenced the success of Toyota Company. This Company has a large market share in United States and Asia. (Wooly, 2006) Conclusion According to the annual report in Toyota Company, approximately 4. 72 million vehicles were sold by the first half of the year 2007. This ended seventy six year reign of General Motors Company. Evaluation of the success of Toyota Company’s success in the year 2007 shows that this company incorporated various strategies that played a big role in its success. These included outsourcing of experts, incorporation of new marketing strategies and opening up of very many outlets all over the world. Branding aspect in this Company was well used by the marketing experts and this is how Toyota Company managed to overthrow the previous world leading manufacturer – General Motors Company. The market share for Toyota Company in United States of America is enviable. This Company currently has the challenge of maintaining its leadership role in the automobile industry.

Is Technology to Blame for Americas Obesity Problem? Essay -- Overweig

As a future educator of physical education, I feel that our nation’s weight problem is an issue that needs to be addressed. I feel that it is and will be my job to educate students about the importance of taking care of your body because â€Å"fat kids have a 92% chance of becoming fat adults† (www.amp.com). The leading cause of death in the United States, for men and women, is heart disease. â€Å"The United States alone the estimated annual number of deaths attributable to obesity is about 280,000.† (www.members.iglou.com) â€Å"Results on the National Health and Nutrition Examination Survey (NHANES) 1999–2000 indicate that an estimated 64 percent of U.S. adults are either overweight or obese.† (www.cdc.gov) In addition, â€Å"The number of overweight children in the United States has more than doubled since the early 1970s† (www.naaso.org) and â€Å"about 15 percent of children and adolescents are now overweight.† (www.cdc.gov) There is a difference in being overweight and being obese. Being overweight â€Å"refers to increased body weight in relation to height, when compared to some standard of acceptable or desirable weight.† (www.cdc.gov) Being over weight may or may not be due to the increase in body fat. It may be due to an increase in lean muscle. A perfect example of this is in professional athletes. Professional athletes may be very lean and muscular, with very little body fat, yet may weigh more than others of the same height. This may qualify the athlete as â€Å"overweight† due to their large muscle mass. This is based on the belief of someone who has come up with what they believe to be desirable. Now â€Å"obesity is defined as an excessively high amount of body fat or adipose tissue in relation to lean body mass. The amount of ... ...e. No one is making you eat what you are it is your choice. I think we should also think about things that we are doing to our children, which is training them to be lazy. An example of this is when it is a nice day outside and we allow our children to stay inside and play video games or watch television. This is a great opportunity to have your kids getting some more activity. Something we should consider not doing anymore is to stop putting televisions in our children’s bedrooms. â€Å"If a child replaces those almost 20 minutes a week with ANY other activity (besides reading or thinking), he, or she is going to be more physically active. Even painting would be more active than watching television.† (www.texas.teachers.net) Robinson TN. Reducing children’s television viewing to prevent obesity: a randomized controlled trial. JAMA 1999; 282: 1561-7.

Hamlet as a Tragic Hero :: Shakespeare Hamlet Essays

Hamlet as a Tragic Hero William Shakespeare, the greatest playwright of the English language, wrote a total of 37 plays in his lifetime, all of which can be categorized under tragedy, comedy, or history. The Tragedy of Hamlet, Shakespeare's most popular and greatest tragedy, displays his genius as a playwright, as literary critics and academic commentators have found an unusual number of themes and literary techniques present in Hamlet. Hamlet concerns the murder of the king of Denmark and the murdered king's son's quest for revenge. Its main character, Hamlet, possesses a tragic flaw which obstructs his desire for revenge and ultimately brings about his death. This tragic flaw makes him a tragic hero, a character who is destroyed because of a major weakness, as his death at the end could possibly have been avoided were it not for his tragic flaw. Hamlet's flaw of irresolution, the uncertainty on how to act or proceed, is shown when Hamlet sees a play and the passion the actors had, after Hamlet's third soliloquy, in Hamlet's fourth soliloquy, and in Hamlet's indecisive pursuit in avenging his father's death. First, Hamlet's flaw of irresolution is shown when he sees a play and the passion one particular actor had. A group of players has arrived and Hamlet arranges a personal viewing of The Murder of Gonzago with a small portion of his own lines inserted. Hamlet then observes one portion of the play in which one of the players put on a great display of emotion. Hamlet, besieged by guilt and self-contempt, remarks in his second soliloquy of Hamlet of the emotion this player showed despite the fact that the player had nothing to be emotional about. Hamlet observed that he himself had all the reason in the world to react with great emotion and sorrow, yet he failed to show any that could compare with the act of the player. Hamlet calls himself a "rogue and peasant slave" and a "dull and muddy-mettled rascal" who, like a "John-a-dreams", can take no action. Hamlet continues his fiery speech by degrading himself and resoluting to take some sort of action to revenge his father's death. Next, Hamlet's flaw of irresolution is shown after his third soliloquy, the famed "To be or not to be†¦" lines. Hamlet directly identifies his own tragic flaw, remarking of his own inability to act. Hamlet, unsure whether or not the his uncle Claudius was responsible for his father's murder, schemes to have The Murder of Gonzago presented to the royal court, with a few minor changes, so its

Organisational Behaviour †Personalities Essay

Organisation : a group of people working towards the same goal. Human Resource Management : a function in organisations designed to maximise employee performance in service of their employer’s strategic objectives. HR is primarily concerned with how people are managed within organisations, focusing on policies and systems. Organisational Behaviour : studies the impact individuals, groups, and structures have on human behaviour within organisations. It is an interdisciplinary field that includes sociology, psychology, communication, and management. The companies which interest people do better financially. Exercise 1 – Knowing Yourself Who am I: creative, worried, thoughtful, planner, enthusiastic Personality and Individual Differences: Nature and Nurture Fixed in the short run Particularly salient in â€Å"weak† situations Organisational Personality Why is Personality needed? For recruiters to see what individual is needed for a jon To see what careers are better for us To manage employees to understand their natural capabilities and where they will find most satisfaction Personality at work: Fundamental personality traits, the Big 5: Openness to Experience Conscientiousness Extraversion – Introversion Agreeableness Neuroticism – Emotional Stability Individual Differences (Affectivity, EQ, Type A/B) Openness to Experience: OE has implications for peiple’s willingness to be original and take risks. It is essential during change, jobs involving risk, and oriented towards innovation Conscientiousness: Strong link between this and performance. Is it a limiting factor at work? Is it ever beneficial to break the rules at work? Extraversion: have a greater tendency to experience positive emotional states. They outperform introverts in managerial and sales jobs. Good for jobs involving frequent social interaction. Agreeableness: No clear research between agreeableness and performance. A low agreeableness may be an advantage in certain jobs, a higher agreeableness may be helpful for a team player. Neuroticism: Link to performance is unclear, however this is not necessarily bad. It is linked to negative affectivity. At work, they may be more critic of their own work, and may be more persistent in work. CORRELATIONS Emotional Intelligence (EQ) – the extent to which an individual understands and can relate to him/her-self and others (Goleman, 1998). The ability to recognize and regulate our own emotions The ability to recognize and influence others’ emotions Social Skill: The skills we use to communicate and interact with each other, both verbally and non-verbally, through gestures, body language and our personal appearance. Managing relationships to move people in desirable directions. Can be developed through motivation, practice and feedback. Can only be learned with desire and concerned effort. Be in a social environment, feel comfortable.

Disaster Management of JohnsonJohnson and Coca

Disaster Management of JohnsonJohnson and Coca Introduction On 30th September 1982, Johnson Johnson Company’s boss received news that seven people had died after consuming cyanide-laced capsules of Tylenol in Chicago. The news spread expressly through the media to the extent of causing countrywide panic.Advertising We will write a custom essay sample on Disaster Management of JohnsonJohnson and Coca-Cola specifically for you for only $16.05 $11/page Learn More The company launched investigations to find out the causes of the deaths and ascertain the association of their product to the deaths. The outcome proved that an individual had maliciously replaced the Tylenol extra-strength capsules with cyanide extra strength in the company’s packages and sold them to consumers to bring down the business reputation. The company had a hard time trying to explain the situation to the public and its customers and convince them to continue trusting its merchandise. Although the strategy worked, the cor poration lost many revenues. Even with such a scenario, the company did not prepare for the eventuality of another such attack. In 1986, a similar attack took place. However, the company was more prepared and was able to deal with the problem. This occurrence redefined the rules of crisis management. Scholars have strengthened their thesis concerning this fact. A different scenario in Europe put Coca-Cola in the same spot, making it lose market control to the level of banning its products and rights from markets. Unlike the Johnson Johnson Company’s crisis, Coca-Cola had poor public relations, which cost it more to re-enter the market. The scenarios in these two companies have given crisis control scholars two different points of view and allowed them to analyse the approaches in a manner that determines the method that is most appropriate for a particular scenario.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first pape r with 15% OFF Learn More Every company must have crisis management embedded in its managerial strategy. Companies must learn to study the market and determine the threats as they occur so that they can do away with them as soon as they pop up to avoid losing business or tarnishing their brand names. This paper will focus on these two crises to bring out the key points that determine the effectiveness of a response to a crisis and the failures that are associated with poor handling of such scenarios. Crisis Management for the Two Companies Johnson Johnson Crisis By 1982, Johnson Johnson Company had commanded about 35% of the US counters analgesic markets. This accomplishment translated to about 15% of the total national revenues in over-the-counter drugs. By far, it had the controlling power. Thus, it acted as the price giver. According to Rehak (2002), the results of cyanide incorporation in the Tylenol were catastrophic. Seven people died in the US. The situation resulted in a market-wide panic and reduction in the consumption of the company’s products. The information turned the population against the drug. For a large period, the company’s drugs lost value. From another viewpoint, the company shares too went down almost to a recess. The events must have taught the company a major lesson. Following the end of this crisis that was poorly managed, another similar crisis faced the company in 1986. One might wonder whether the company had no hint concerning catastrophe preparedness. The company was not ready to lose any more value in stock. It made a quick response to the crisis by recalling its products both in the home market and in the international front. This move was consumer-friendly. It would go a long way in its future. Although the company had to spend over one billion dollars in correcting this mistake, it was recognised as the most consumer responsive company (Rehak, 2002). This achievement swayed the population to tr ust its products.Advertising We will write a custom essay sample on Disaster Management of JohnsonJohnson and Coca-Cola specifically for you for only $16.05 $11/page Learn More Clients were assured that the company was readily responding to their call in case of a crisis. As Rehak (2002) says, â€Å"It placed consumers first by recalling 31 million bottles of Tylenol capsules from store shelves and offering replacement product in the safer tablet form free of charge† (Para. 3). Most painkiller consumers shifted their loyalty from other brands such as Perrier to Johnson Johnson. This move by the corporation was a calculated one. The risks were too high. The business would have faced a criminal impeachment that would have cost it more billions while at the same time losing the client base, products, and the market for future production. The reader might want to predict what would have happened if the company did not implement such a response mechanism . The company’s well-calculated response saved it from this loss because any more deaths would have resulted in the company’s products being banned from many of the markets. This crisis would not have been controlled at this level. The quick response created trust between the manufacturer and the consumer. By observing the consumer characteristics of wanting to consume nothing but the best, the firm understood that the shopper would shift to another product unless there was a compensating factor. The recall was smart, as the consumer felt cared for and thus convinced to remain loyal (Curtin, Hayman, Husein, 2004). The company’s management forewent the short-term goals for the long-term ones by losing the billion dollars in recalls as a way of restructuring the company’s strategy (Rehak, 2002). Its ability to achieve the long-term goals at that moment entirely depended on how it would handle the situation.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Although silencing the problem came at a cost, the company assured customers of safety when enjoying its products. Since the clients were the same target bases for the company’s longer goals, it secured their returns in the end. The reader can confirm that the move was a game changer that had not been tried before. Any backfiring would have cost the company more resources. The outcome was unpredictable and open to market forces. For crisis managers to undertake this method, they must have studied the market to know which move to play. Coca-Cola’s 1999 Crisis Coca-cola is a globalised company whose financial assets are estimated at 160 billion dollars. It controls most of the world soft drink market. In Europe alone, its market share is about 60% (Johnson Peppas, 2003). This figure implies that it has the majority market share and thus a price setter. Given that Europe acts as one trade bloc in most of its economic decisions, any crisis that hits a single nation can be felt in all the 15 nations in the union. A company such as Coca-Cola must thus be careful in its response to the crisis to ensure that it remains at the same controlling position of retaining its profits constant. Confirming this assertion, Business Monitor International (2014) says, â€Å"The Coca-Cola Company (Coke) has been behind PepsiCo (Pepsi) in addressing the weakening industry structure† (p. 168). Unfortunately, this happening was not the case in 1999. According to Johnson and Peppas (2003), while it tried to respond to the issue of drink contamination in its own approach, the company was unable to convince the nations that it had everything under control. Managers had to face the challenge of explaining the contamination of imported drinks. Countries such as Germany were unhappy with the situation. Reporting in New York Times, Andrews (1999) confirmed how, â€Å"a growing number of consumer groups in Germany and elsewhere complained that Coca-Cola had been opaque and unreassuring in its public explanations† (Para. 4). They demanded the company to be receptive. In response, the company sent crisis managers to curb the spread of the disaster, as well as its return to its former position. The reader might want to know whether the goods were recalled as witnessed in the previous case. However, unlike Johnson Johnson Company situation, Coca-Cola did not recall the products. For instance, as Blanding (2010) reveals, steered by its Indian subsidiaries, the company placed an advertisement saying, â€Å"We can safely assert that there is no contamination or toxicity whatsoever in our brand of beverages† (p. 242). Instead, it pushed to see that the products were sold citing that the drinks were not contaminated and that they could not affect the consumers’ health. As a result, some of the trustworthy consumers remained loyal to the brand, although many nations and consumer protection groups pushed for the withdrawal of the product s from the market. The result was some nations banning the use of the products in some countries. For instance, Belgium-manufactured products were banned from German markets. Andrews (1999) confirms this assertion by showing how, â€Å"German authorities began checking the origin of Coke products and removing any that had been bottled in France or Belgium† (Para. 4). Spain and Italy followed suit. Implication Following the extensive business and ecological problems that arose during the 1980s, disaster administration was introduced. GAO was in the forefront to bring the subject of crisis management on the table. This body â€Å"focused on three phases of the financial crisis management† (GAO, 1997, p. 1). The aim was to assess damages that occur in case of a disaster and create mechanisms to deal with them while maintaining the companies’ financial status as close as possible to its former position. From these expositions, the industrial crisis that hit the John son Johnson Company had repercussions in terms of how it was handled. However, a similar crisis in 1986 redefined the company’s position and crisis management approaches. In 1999, Coca-Cola was hit by the same kind of crisis. However, its slowness in response deteriorated its position, thus leading to major losses in the European region. In terms of loss of market control, Coca-Cola lost market since its products were banned from these major markets (Lyon, 2004). Confirming this situation, Johnson and Peppas (2003) say, â€Å"the Belgian Health Ministry ordered that Coca-Cola trade-marked products be withdrawn from the Belgian market† (p. 18). Considering that it controls 60% of the European soft drinks market, the company lost billions in dollars after consumers lost their trust in the company’s products. In terms of investment loss, while the products were not recalled in some regions such as Germany, the company was unable to sell the products, despite sendi ng administrative official to confirm to consumers that the products had, â€Å"no signs of contamination† (Andrews, 1999, Para. 14). This observation means that it lost both the short-term and long-term investment. Since the products remained in stall, the production was slowed. Hence, the future of its sales was uncertain. According to Johnson and Peppas (2003), the business was finally recalled from the market following the push from the Belgian Health department because of two unconnected reasons. Firstly, customers protested of irregular flavour and aroma in the company’s bottles. Secondly, one hundred people became unwell following the consumption of the drinks (Johnson Peppas, 2003). An approximate of fifteen million packaging containers was returned to the company. Although Coca-Cola had existed for over one hundred and thirteen years before this event, it experienced decrease in consumer loyalty. It had gained massive consumer loyalty. Most consumers regarded its products to have the highest quality in soft drink manufacturing. How the Crises were Well Managed Following the identification of the crisis and an overview of the course of action of the two scenarios, this section will make a chronological review of the management of the crisis. It also presents short-term and long-term outcomes in an attempt to see the effect of their approaches. The section will also define a working plan that will compare the approaches of theories of crisis management and conclude on their effectiveness. Which is the most effective crisis management approach? To answer this question, it will work to investigate, determine, and analyse the approaches to give a detailed conclusion and suggestion as to the most effective approaches. Following the lift of the ban in Belgium, the company had to discuss the way forward. For instance, it was â€Å"to take immediate steps to remedy those problems† (Johnson Peppas, 2003, p. 18). He announced that the comp any would embark on aggressive marketing campaign in Europe to regain consumer trust. He held forums, giving samples, and holding dances and music parties where the attendees were given free drinks (Johnson Peppas, 2003). The company also held a summer tour around Europe to promote the brand. A competition around Europe in which 72,000 customers would win different prices was undertaken Johnson Peppas, 2003). This strategy was very effective since consumers had to guzzle many of the products to participate and win. The products regained their popularity throughout Europe in this promotion. From this plan, the key role of crisis management as part of every management strategy became evident. Coca-Cola Company may have failed to foresee this crisis. However, it was not prepared to deal with the crisis. What it did was to solve the aftermath of the crisis. Did it have a team that was ready to respond to the problem immediately before it escalated? Controlling the aftermath became mor e expensive than it should have been if such a team were in place. As Ferrell, Fraedrich, and Ferrell (2010) assert, perception becomes a reality and that unless a situation is curbed as it emerges, it escalates to bigger issue. The governments finally lifted the ban, which was a reassuring point to the people upon considering that the community respected and expected them (governments) to protect their interests. As Johnson and Peppas (2003) confirm, â€Å"the Company began moving to resume production of high-quality products while maintaining efforts to recover and destroy all existing products† (p. 19). Brand image preservation was a key requirement. Using its website, the company initiated public education (Johnson Peppas, 2003). The factors were generalised to fit all countries. The brand was also more informative on the containers. This information assured the public that the company was taking steps to ensuring that such incidents were outdated. In terms of value-adde d components, the company was able to convince the public that its product had value-added components that could make it out win its competitors (Johnson Peppas, 2003). For instance, it embarked on quality merchandise whose prices were affordable. The company built public confidence in its leadership. For instance, with the coming of the vice-president to assess the situation in Belgium, the corporation showed a lot of care on the side of its clients and management. This outcome was a positive social responsiveness. Tylenol had dominated the over-the-counter bazaar in America for years. In fact, as Markel (2014) says, â€Å"Before the 1982 crisis, Tylenol controlled more than 35 percent of the over-the-counter pain reliever market† (Para. 10). However, the company chose to withdraw it from the market to show that it was not ready to risk public lives. Kaplan (n.d) presents the role that public relations played in the process of addressing this disaster. This move reversed th e public view. Instead of seeing Tylenol as the cause of its issues, esteemed clients and stakeholders regarded the company as the victim of the disaster. Thus, they remained loyal to Johnson Johnson Company’s brand. This move was significant and effective. It allowed the company to forego its short-term goals while at the same time re-emerging to fulfil and achieve its long-term goals as Johnson and Peppas (2003) confirms. This move that cost the company millions of dollars also saved it more billions that would have otherwise been incurred while struggling to join the market a new after the crisis. In response to the crisis, the company engaged in informative advertisement plans. Using the media, the company communicated to the public concerning its plan to produce quality and standard. For the Coca-Cola Company, this strategy reduced and eliminated the possibility of further casualties. Confirming the above achievements, Johnson and Peppas (2003) assert, â€Å"By the beg inning of August, research indicated that core users of Coca-Cola brand products reported the same intent-to-purchase levels as before the crisis† (p. 20). For Johnson Johnson, the move also reduced the cost of repaying and compensating the victims. Introduction of the triple packaging seals for commodity safety purpose was also an excellent strategy. Reporting for the New York Times, Pace (1982) says, â€Å"The business stock rose from $1.50 yesterday, to $47.25, in trading on the New York Stock Exchange† (Para. 8). This parcel had a fastened container, a synthetic material, and a close up that guaranteed safety of the content. Using multiple conferences at corporate headquarters, the company advertised the new plan of securing its packaging materials and immediately gained public, despite the move amplifying the business operations costs (Pace, 1982). Scholars such as Pace (1982) and Markel (2014) have viewed the strategy that Johnson Johnson Company adopted as the forgiveness and sympathy method. It reacted in a manner that depicted how it was sorry for the mistake. This strategy worked perfectly. Soon after, the company was the best performing. Rectification was witnessed based on the steps the company took to ensure that this event did not happen again. By introducing the three-seal package, the company showed the public its willingness to change the scenario and continue doing business with its venerated clientele. The sympathy strategy was such that the public viewed the crisis as a deliberate attack by an outside force. This tactic won sympathy for the company from the public, which meant that it (the public) would help it (the company) to regain its position and thus disassociate it with poor drugs. Changes to be made for Future Resilience Evaluating the two approaches, both companies were able to deal with the crisis at hand in different ways to achieve the same objective. The difference was only witnessed in the cost of averting the c risis. The whole study on Coca-Cola revolves around the fact that the company was not quick enough to solve the issues as compared to Johnson Johnson Tylenol Company. The ease at which one company discovered the problem determined the incurred costs. Both companies failed to put in place a crisis management team before the crisis happened. They should have put up this department in their management strategies to ease the response. If this plan were in place, the number of casualties in both scenarios would have been less. The companies have ever since considered having a crisis response team following the lesson they got from the two events. Coca-Cola Company should have considered consumer protection a priority over profits. It did not withdraw its products from the market until its brand was banned. This step was only a control measure, rather than a management strategy. It only responded to the crisis while not addressing its consumers or issuing a statement that would have crea ted a sympathy situation. On the other hand, Johnson Johnson Company accepted it fault given that this incident was the second crisis of the similar manner. With reference to the 1982 case, the company waited without issuing a control mechanism until the occurrence of the second problem to initiate the protocol. The company was profit conscious and hence the reason why it did not want to recall its products because that move would have reduced its returns. Conclusion Coca-Cola is among the most recognised businesses in the world for its sale of soft drinks. However, the paper has made it clear that the company did not attain its excellent global rank in a day. It has had to learn from the many crises that have come its way. Many scholars who have been studying this company for decades have associated the turbulent experiences as the root behind the company’s social responsiveness, better customer services, and the globally-recognised brand name. Similarly, Johnson Johnson C ompany remains the best business in terms of social responsibility. With reference to the crisis under study, the company adopted the right procedure by choosing to recall its products, irrespective of the cost. It did the right thing by accepting that it was in the wrong and that the consequences it faced were short-lived. Thanks to these companies, the public is aware of the step it should take if such a situation re-emerges. It is best to remain objective in solving the situation, regardless of the cost since every company works for its consumers. All companies’ interest should be to make the lives of the consumers better. These tips proved efficient in dealing with the management of Johnson Johnson and the 1982 and 1999 Coca-Cola crises. Reference List Andrews, E. (1999, June 17). International Business; Cokes Chief Apologises for Response on Contamination. The New York Times. Retrieved from nytimes.com/1999/06/17/business/international-business-coke-s-chief-apologises-f or-response-on-contamination.html Blanding, M. (2010). The Dirty Truth Behind The World’s Favourite Soft Drink. New York, NY: Penguin Group. Business Monitor International. (2014). The United Kingdom Food Drink Report Q1 2015. Retrieved from http://eds.a.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=3sid=6e4c0d98-000c-40a8-a269-abd4a8d130a6%40sessionmgr4004hid=4105 Curtin, T., Hayman, D., Hussein, N. (2004). Managing a Crisis: A Practical Guide. Basingstoke: Palgrave Macmillan. Ferrell, C., Fraedrich, J., Ferrell, L. (2010). Business ethics: Ethical decision-making and cases: 2009 update. Mason, OH: South-Western Cengage Learning. GAO. (1997). Financial Crisis Management: Four Financial Crises of the 1980s. Retrieved from gao.gov/archive/1997/gg97096.pdf Johnson, V., Peppas, S. (2003). Crisis Management in Belgium: The Case of Coca-Cola. Corporate Communications: An International journal, 8(1), 18-22. Kaplan, T. (n.d). The Tylenol Crisis: How Effective Public Relations Save d Johnson Johnson. Pennsylvania: Pennsylvania State University. Lyon, T. (2004). Crisis Management: Coca-Cola in Europe. Michigan: University of Michigan. Markel, H. (2014). How the Tylenol murders of 1982 changed the way we consume medication. Retrieved from pbs.org/newshour/updates/tylenol-murders-1982/ Pace, E. (1982, Nov 12). Tylenol Will Reappear In Triple-Seal Package. New York Times. Retrieved from nytimes.com/1982/11/12/business/tylenol-will-reappear-in-triple-seal-package.html Rehak, J. (2002). Tylenol made a hero of Johnson Johnson: The recall that started  them all. Retrieved from nytimes.com/2002/03/23/your-money/23iht-mjj_ed3_.html Simpson, M. (2013). Case Study: Coca-Cola. Retrieved from https://crisiscomms.wordpress.com/2013/07/18/case-study-coca-cola/

10 Fascinating Facts About Ladybugs

10 Fascinating Facts About Ladybugs Who doesnt love a ladybug? Also known as ladybirds or lady beetles, the little red bugs are so beloved because they are beneficial predators, cheerfully chomping on garden pests such as aphids. But ladybugs arent really bugs at all. They belong to the order Coleoptera, which includes all of the beetles. Europeans have called these dome-backed beetles by the name ladybirds, or ladybird beetles, for over 500 years. In America, the name ladybug is preferred; scientists usually use the common name lady beetle for accuracy. 1. Not All Ladybugs Are Black and Red Although ladybugs (called Coccinellidae) are most often red or yellow with black dots, nearly every color of the rainbow is found in some species of ladybug, often in contrasting pairs. The most common are red and black or yellow and black, but some are as plain as black and white, others as exotic as dark blue and orange. Some species of ladybug are spotted, others have stripes, and still others sport a checked pattern. There are 4,300 different species of ladybugs, 400 of which live in North America. Color patterns are connected to their living quarters: generalists that live pretty much anywhere have fairly simple patterns of two strikingly different colors that they wear year round. Others that live in specific habitats have more complex coloration, and some can change color throughout the year. Specialist ladybugs use a camouflage coloration to match the vegetation when theyre in hibernation and develop the characteristic bright colors to warn off predators during their mating season. 2. The Name Lady Refers to the Virgin Mary According to legend,  European crops during the Middle Ages were plagued by pests. Farmers began praying to the Blessed Lady, the Virgin Mary. Soon, the farmers started seeing beneficial ladybugs in their fields, and the crops were miraculously saved from the pests. The farmers began calling the red and black beetles our ladys birds or lady beetles. In Germany, these insects go by the name Marienkafer, which means Mary beetles. The seven-spotted lady beetle is believed to be the first one named for the Virgin Mary; the red color is said to represent her cloak, and the black spots her seven sorrows. 3. Ladybug Defenses Include Bleeding Knees and Warning Colors Startle an adult ladybug and a  foul-smelling hemolymph will seep from its leg joints, leaving yellow stains on the surface below. Potential predators may be deterred by the vile-smelling mix of alkaloids  and equally repulsed by the sight of a seemingly sickly beetle. Ladybug larvae can also ooze alkaloids from their abdomens. Like many other insects, ladybugs use aposematic coloration to signal their toxicity to would-be predators. Insect-eating birds and other animals learn to avoid meals that come in red and black and are more likely to steer clear of a ladybug lunch. 4. Ladybugs Live for About a Year   David Bithell/Getty Images   The ladybug lifecycle begins when a batch of bright-yellow eggs are laid on branches near food sources. They hatch as larvae in four to 10 days and then spend about three weeks feeding up- the earliest arrivals may eat some of the eggs that have not yet hatched. Once theyre well-fed, theyll begin to build a pupa, and after seven to 10 days they emerge as adults. The insects typically live for about a year. 5. Ladybug Larvae Resemble Tiny Alligators  © Jackie Bale/Getty Images If youre unfamiliar with ladybug larvae, you would probably never guess that these odd creatures are young ladybugs. Like alligators in miniature, they have long, pointed abdomens, spiny bodies, and legs that protrude from their sides. The larvae feed and grow for about a month, and during this stage they often consume hundreds of aphids. 6. Ladybugs Eat a Tremendous Number of Insects Bill Draker/Getty Images   Almost all ladybugs feed on soft-bodied insects and serve as beneficial predators of plant pests. Gardeners welcome ladybugs with open arms, knowing they will munch on the most prolific plant pests. Ladybugs love to eat scale insects, whiteflies, mites, and aphids. As larvae, they eat pests by the hundreds. A hungry adult ladybug can devour 50 aphids per day, and scientists estimate that the insect consumes as many as 5,000 aphids over its lifetime. 7. Farmers Use Ladybugs to Control Other Insects Because ladybugs have long been known to eat the gardeners pestilent aphids and other insects, there have been many attempts to use ladybugs to control these pests. The first attempt- and one of the most successful- was in the late 1880s, when an Australian ladybug (Rodolia cardinalis) was imported into California to control the cottony cushion scale. The experiment was expensive, but in 1890, the orange crop in California tripled. Not all such experiments work. After the California orange success, over 40 different ladybug species were introduced to North America, but only four species were successfully established. The best successes have helped farmers control scale insects and mealybugs. Systematic aphid control is rarely successful because aphids reproduce much more rapidly than ladybugs do. 8. There Are Ladybug Pests You may have personally experienced the effects of one of the biological control experiments that had unintended consequences. The Asian or harlequin ladybug (Harmonia axyridis) was introduced to the United States in the 1980s and is now the most common ladybug in many parts of North America. While it did depress the aphid population in some crop systems, it also caused declines in native species of other aphid-eaters. The North American ladybug is not endangered yet, but its overall numbers have decreased, and some scientists believe that is the result of harlequin competition. Some other negative effects are also associated with harlequins. In late summer, the ladybug gets ready for its winter dormancy period by dining on fruit, specifically ripe grapes. Because they blend in with the fruit, the ladybug gets harvested with the crop, and if the winemakers dont get rid of the ladybugs, the nasty taste of the knee bleed will taint the vintage. H. axyridis also like to over-winter in houses, and some houses are invaded in each year by hundreds, thousands, or even tens of thousands of ladybugs. Their knee-bleeding ways can stain furniture, and they occasionally bite people. 9. Sometimes Masses of Ladybugs Wash Up on Shores Near large bodies of water all over the world, massive numbers of Coccinellidae, dead and alive, occasionally or regularly appear on the shorelines. The largest washup to date happened in the early 1940s when an estimated 4.5 billion individuals were spread over 21 kilometers of shoreline in Libya. Only a small number of them were still alive. Why this occurs is still not understood by the scientific community. Hypotheses fall into three categories: ladybugs travel by floating (they can survive afloat for a day or more); the insects aggregate along shorelines because of a reluctance to cross large bodies of water; low-flying ladybugs are forced ashore or into the water by windstorms or other weather events. 10. Ladybugs Practice Cannibalism If food is scarce, ladybugs will do what they must to survive, even if it means eating each other. A hungry ladybug will make a meal of any soft-bodied sibling it encounters. Newly emerged adults or recently molted larvae are soft enough for the average ladybug to chew. Eggs or pupae also provide protein to a ladybug that has run out of aphids. In fact, scientists believe that ladybugs will deliberately lay infertile eggs as a ready source of food for their young hatchlings. When times are tough, a ladybug may lay an increased number of infertile eggs to give her babies a better chance of surviving.

Eva Luna by Isabel Allende essays

Eva Luna by Isabel Allende essays Novel: Eva Luna by Isabel Allende; 307 pp; Cost: $7.99 Eva Luna is based on the life of the protagonist of the novel, Eva Luna. The story begins with the tale of how Eva Luna was concieved by her mother trying to save the life of a snake bitten indian. It takes place in an unnamed South American country because the characters speak Spanish. Eva's mother dies when she is only 7 years old and is forced to work as a servant in different houses. One thing she inheirited from her mother was the gift of story telling. Wherever she would go everyone loved to hear her improvised stories. At the age of 17 she worked in the house of a Turkish immigrant named Riad Halabi whom she falls in love with but he is twice her age. She is then forced to move to the city were she is reunited with her transexual friend, Mimi. At first Eva works at a military warehouse but Mimi insists that Eva make a living from her stories. After an attempted suduction by one of the military generals, Eva decides to quit her job at the warehouse and write stories for a living. Her and Mimi live successful lives without the help of men. Mimi is a well known soap opera actress and Eva writes the plots for them. Along with the story of Eva Luna is the story of the European immigrant Rolf Carle. He comes from a broken family and migrates to the South American country and lives with his aunt and uncle in the countryside. As he gets older he decides he wants to become a journalist and soon enough he is known as one of the most prominant journalists in the country. Rolf and Eva meet and thier separate stories become one. The important theme in this book is feminism. None of the females in this story are dependent on any man and they all seem fine without them. Some men are mentioned and come and go but the women still move on without them and live thier lives. The only sign of dependency is Zulema. Zulema becomes dependent on a man she falls in lov...

Network analysis Essay Example | Topics and Well Written Essays - 1500 words

Network analysis - Essay Example Having many connections would mean an opportunity from a businessman’s point of view. While it is true that a network could exactly do this, its general meaning does not literally mean that one must confine its application in the business context alone. A network is everywhere and since the earliest time of the human existence it already existed for as long as the presence of communication, interaction and the ability of social beings to relate with each other in myriad ways were remarkably present. Today, everyone has personal connection, but the good point with a network is the opportunity that one’s network could also be part of somebody else’s. No one could contest that if one would based it on the observation, this is the product of the ability of each individual to relate to everyone in a specific way using technological innovation. There are many ways on how to allow a person to relate with the other. In fact, today there is a maximum effort that people in itiated. Technology has played a crucial role in ensuring successful network. Apple Incorporated is just one of the companies trying to innovate possibilities on how to explore the ultimate potential and concepts behind a network. The presence of mobile gadgets, created to enhance communication is in reality tries to augment the full potential of the management context. In other words, a network in great detail has substantial application in creating social connection in the digital age and in the networked society (Papacharissi, 2011; Van Dijk, 2005). Network therefore nowadays is strongly powered by the existence of advanced technology and new technological innovations in the future. It would be easy to keep in touch with someone and to keep information flows around in a fast pace. In the presence of these advantages, companies, organizations and individuals learn to appreciate the fact that in the management context there must have many things that need to be considered when a ne twork has to be taken into account. A network is therefore a complex concept because technology which is constantly innovating tries to influence it in many ways. This means that a network changes dynamically as technology itself modifies its forms in a vigorous way. Network therefore is about connection, in which today’s advanced society could also mean as the use of technology in connecting people and allowing almost everyone around the globe to keep in touch dynamically in the most possible and even convenient way in the age of globalisation and digital revolution (Grewal, 2008). This is a stong image depicted by a society that has burly dependence on the emergence of technology and other related technological innovation that is particularly linked up with information. The emergence of social networking media is a fundamental example how network is integrating social and technological concerns. With the aid of technological advancement, it is now easy to connect everyone a nd be part of the whole network that allows each member to freely communicate, interact and exchange remarkable information. In other words, the emergence of major social networking platforms for instance is just a remarkable indication how people place the modern network into high level of exploitation. Many people have seen the power of the

Whats wrong with buying counterfeit goods Essay Example | Topics and Well Written Essays - 250 words

Whats wrong with buying counterfeit goods - Essay Example For instance, buying a counterfeit mobile phone will obviously cost the client due to possible short life span besides poor irradiation regulation systems in the phone. The customer always faces at least a possibility of regretting the exorbitant price paid against poor quality and short-lived product. The law is very clear when it comes to products to be bought. It is therefore the liability of the customer if found in possession of a counterfeit product. The consequences include arrests and prosecutions which factor in additional monetary costs, psychological pressure and physical health deterioration. This is particularly obvious in line with the legal requirement that direct customers to buy from companies that their products pass through government quality check. Counterfeit products particularly medical have led to loss of life. The medical prescriptions and subsequent purchase of counterfeit medicine has resulted into poisoning or opposite effect that only worsen the condition of the patient and in extreme cases die. It is a general advice to the society to uphold the spirit of awareness against counterfeit buying. The cost goes beyond monetary but the good news is that this mistake can well be taken care of by the

Introduction to Accounting and Finance Essay Example | Topics and Well Written Essays - 1250 words

Introduction to Accounting and Finance - Essay Example A mixing, filling, and labeling machine would cost me 45.000 pounds to purchase and install and I would need to invest 20.000 pounds in advertising. Initial stock of supplies would cost 6.000 pounds and I would have to employ two workers at 2.000 pounds/month each to cover two shifts with the machine. My gross salary is set at 4.000 pounds per month as I will be responsible for management and sales. We would start working immediately to set things up so our salary, accountant, and rent would include two additional months, i.e January through August in 2011 instead of six, while other costs and revenues are calculated on the basis of six months. I would have to pay accountant 200 pounds a month and that includes end year financial and tax statements. Marginal Costs Statements Our marginal costs are variable costs of supplies and marketing costs for selling additional products. The formula is Cost per additional jar = variable costs (or in our case costs of supplies for a jar) but in r eality we cannot purchase supplies in such small quantities so increments should be set per 100 jar package. Our marginal costs per unit between anticipated 15.000 unit sales and maximum capacity of 20.000 units are 50 pennies per jar or 2.500 pounds per month. ... Quantities over 20.000 units per month would probably cost more to make than quantities around 15.000 as I plan. If we were able to sell 20.000 units per month i.e. 5.000 more than we anticipated, and there would be no bottlenecks in production, we would get additional income of 10.000 pounds per month that would cost only 2.500 pounds per month. Our pretax profits would rise for 90.000 pounds a year. 3) Breakeven Point Breakeven point is a level of sales where revenues equal expenses. To calculate this point we have to divide our fixed costs on enough units. Formula is Breakeven Production = Fixed Costs / (Selling Price – Variable Costs) Breakeven Production = 13.200 L per month/1,5L per unit = 8.800 units per month In our case everything except supplies represent fixed costs. Our rent is set regardless of the products we make and sell, we have to pay salaries regardless of production and sales, we have to pay the accountant, advertising, and amortization and miscellaneous is completely detached from sales we make. The only real variable cost of producing additional unit is therefore the cost of supplies. From the graph below we can see that we anticipate to reach Breakeven point in second month of production and by fourth month we intend to reach our sales target that will remain constant until and if we decide to add capital investment and labor. 4) Proformance Financial Reports a) Proforma Cash Budget Proforma Cash Budget January February March April May June July August September November December Inflows 50,000 20,000 32,455 60,221 15,822 13,122 9,122 4,233 2,445 2,124 3,600 Investment for 40% stake in the company 4,300 10,324 9,800 5,787 6,458 5,457 9,500 3,100 1,200 2,457 3,000 Net Sales 12,122 12,000 12,800 14,500 10,300 8,000 16,000

International Marketing Essay Example | Topics and Well Written Essays - 1250 words

International Marketing - Essay Example Examples of multinational companies are Wal-Mart Stores, Inc., Toyota Motor Corporation and Procter & Gamble Company (Doole & Lowe, 2008). International Marketing In international marketing, multinational companies may adopt either a global marketing approach or a multi-domestic marketing approach. The global marketing approach involves developing a standardized marketing plan, which is implemented with minimal modifications in both home and all international markets. An advantage of global marketing approach is the economies of scale to production and marketing activities. This standardized strategy cuts costs since it allows large-scale production runs and strengthens the image of the brand. A global marketing strategy can nurture collaborative innovation and can excellently boost sales of goods and services to across markets that have common cultures and languages. This strategy is effective particularly in marketing goods with strong, universal appeal. Global advertising media su ch as international print and broadcasting channels help companies to convey a single message to the international audience (Kaynak, 2002). Cost-effectiveness in the implementation of the global marketing approach is its major but most multinational companies are often faced with the need to segment their international markets and develop marketing strategies that meet the unique needs of the target market in specific countries. Multi-domestic marketing approach takes into consideration the differences between the characteristics of different international markets and develops marketing strategies tailored for each market. Most multi-national companies modify their marketing approaches to successfully appeal to individual target markets in the belief that most goods and services demand multi-domestic marketing approaches to give them an appeal on the global market. Market characteristics such as geography, culture and language make it difficult to employ a single market strategy acr oss different segments of international markets. Nevertheless, some particular situations may let multinational companies standardize some aspects of the marketing strategies but tailor others. Some multi-domestic marketing mix approaches for selecting the most appropriate marketing strategy for a particular international market are product invention, straight extension, dual adaptation, promotion adaptation and product adaptation (Onkvisit & Shaw, 2008). Multinational companies may also choose among countertrade, distribution and distribution strategies. Wal-Mart Stores, Inc. Wal-Mart is one of the largest retail chains globally operating diverse kinds of retail stores. The stores range from neighborhood stores, supercenters, discount stores and online retail stores/clubs. Wal-Mart offers wide-ranging products, goods and services including drugs and pharmaceutical products; fitness and beauty aids; cameras, optical supplies and photograph processing; household goods and chemicals; apparels; clothes and shoes; stationery and books; housewares and furnishings; electronics; appliances; automobile accessories; horticultural products, sporting merchandises; toys; pet food and items (Kaynak, 2002). The neighborhood markets include fresh groceries, meat and dairy products, deli, baked foods, frozen foods, medications, paper goods and general merchandise

International strategic human resource management Essay

International strategic human resource management - Essay Example The Columbian Martin Barbero calls this movement as abstract inclusion and concrete exclusion. He emphsized that the many once sleepy towns have awaken to be the new industrial towns and cities of the nineteenth century where there was more class segregation. The community separation was made more complex by the more complex work conditions in our new industrial capitalism. Thus, the social authority was being deminished due to the commercial dismemberment of the cohesiveness of the national culture.( Goodall,1995) We can now travel, by jetplane, from on corner of the United Kingdom to the farthest community in the European Union. The European Union has given the citizens of one European Union country the free pass to visit any other European Union nation without a VISA. Airplanes and speedy trains have made travel from one European Union Country to Another very fast. A very good example is the United Kingdom which is composed of 3 countries. ... The national culture of one country is now in danger of being taken over or being mixed with the cultural of other countries.Storey quotes ""Every time that we snatch up a vehement opinion in ignorance and passion, every time that we long to crush an advesary by sheer violence, every time that we are envious, every time that we are brutal, every time that we adore mere power of success, every time that we add our voice to swell a blind clamor against some unpopular (Raymond, 1990)personage, every time that we trample savagely on the fallen [we have] found in our own bosom the eternal spirit of the populace.' (107; my italics) This quote by John Storey emphasizes that the new national culture is now a common culture (Inge,1989) of violence, envy, success, jealousy and success.Storey also states that national culture(David & Wodak,1999) has been marked by the above culture of cohesiveness under a state of authoritarianism and principles of hierarchy.Storey quoted Dwight Macdonald sayin g in the article A theory of Mass Culture "Mass culture (Wierzbicka, 1992)is imposed from above. It is fabricated by technicians hired by businessmen; its audience are passive consumers, their participation limited to the choice between buying and not buying. The Lords of kitsch, in short, exploit the cultural needs of the masses in order to make a profit and/or to maintain their class rule. (1998:23)" (Storey 29) This is a more sophisticated meaning of the society pertaining particularly to the consumers. The consumers simply either buy or do not buy the goods. The companies readily exploit this buy or not buy

International Marketing Essay Example | Topics and Well Written Essays - 1250 words

International Marketing - Essay Example Examples of multinational companies are Wal-Mart Stores, Inc., Toyota Motor Corporation and Procter & Gamble Company (Doole & Lowe, 2008). International Marketing In international marketing, multinational companies may adopt either a global marketing approach or a multi-domestic marketing approach. The global marketing approach involves developing a standardized marketing plan, which is implemented with minimal modifications in both home and all international markets. An advantage of global marketing approach is the economies of scale to production and marketing activities. This standardized strategy cuts costs since it allows large-scale production runs and strengthens the image of the brand. A global marketing strategy can nurture collaborative innovation and can excellently boost sales of goods and services to across markets that have common cultures and languages. This strategy is effective particularly in marketing goods with strong, universal appeal. Global advertising media su ch as international print and broadcasting channels help companies to convey a single message to the international audience (Kaynak, 2002). Cost-effectiveness in the implementation of the global marketing approach is its major but most multinational companies are often faced with the need to segment their international markets and develop marketing strategies that meet the unique needs of the target market in specific countries. Multi-domestic marketing approach takes into consideration the differences between the characteristics of different international markets and develops marketing strategies tailored for each market. Most multi-national companies modify their marketing approaches to successfully appeal to individual target markets in the belief that most goods and services demand multi-domestic marketing approaches to give them an appeal on the global market. Market characteristics such as geography, culture and language make it difficult to employ a single market strategy acr oss different segments of international markets. Nevertheless, some particular situations may let multinational companies standardize some aspects of the marketing strategies but tailor others. Some multi-domestic marketing mix approaches for selecting the most appropriate marketing strategy for a particular international market are product invention, straight extension, dual adaptation, promotion adaptation and product adaptation (Onkvisit & Shaw, 2008). Multinational companies may also choose among countertrade, distribution and distribution strategies. Wal-Mart Stores, Inc. Wal-Mart is one of the largest retail chains globally operating diverse kinds of retail stores. The stores range from neighborhood stores, supercenters, discount stores and online retail stores/clubs. Wal-Mart offers wide-ranging products, goods and services including drugs and pharmaceutical products; fitness and beauty aids; cameras, optical supplies and photograph processing; household goods and chemicals; apparels; clothes and shoes; stationery and books; housewares and furnishings; electronics; appliances; automobile accessories; horticultural products, sporting merchandises; toys; pet food and items (Kaynak, 2002). The neighborhood markets include fresh groceries, meat and dairy products, deli, baked foods, frozen foods, medications, paper goods and general merchandise

Obama's Views on War and Terrorism Essay Example | Topics and Well Written Essays - 1750 words

Obama's Views on War and Terrorism - Essay Example President Obama’s agendas have proved to be stronger and more viable over time. President Obama is a law graduate. President Obama’s years of public services has seen immense achievements. He mentioned numerous pointers, or tasks to be completed, in his Inaugural Speech on 20th January 2009. These included reviving the economy by creating jobs for people, developing renewable energy resources, increasing the educational standards, economic and infrastructure development, scientific research and lowering the healthcare costs, and to make federal budget spending transparent in front of masses. Most of these objectives the president has already achieved and continues to improve on. The inaugural speech also contained a specific emphasis on war on terrorism and how the worldwide contempt and hatred is to be tackled. This is the world’s biggest concern so far and, as United States of America is the most powerful country in the world, it also shoulders a certain respon sibility regarding maintaining peace in the world. President Obama’s Inaugural speech received worldwide viewership and interest for his views and interests on the subject of war and terrorism. President Obama’s Inaugural speech contained specific references to the war-zones of that time. â€Å"We will begin to responsibly leave Iraq to its people, and forge a hard-earned peace in Afghanistan. With old friends and former foes, we’ll work tirelessly to lessen the nuclear threat, and roll back the specter of a warming planet† (Obama). It is evident in these words that President Obama, at the time of gaining office, aimed to establish worldwide peace. He intended to retrieve the United States’ army from Iraq which had been deployed during former president Bush’s reign following the 9/11 chaotic incident. Obama’s priorities also included establishing peace in Afghanistan which had also deteriorated into a war zone in search of Al-Qaeda le ader Osama bin Laden and in search of nuclear weapons which were sadly never discovered. President Obama stressed that he would go to any lengths to establish peace in the region by communicating beneficially with both friends and enemies. As a super power of the world, President Obama specifically felt the responsibility of peace and hence placed extra emphasis on it. President Obama’s other notions have been successfully completed or are in the process. 2.6 million Jobs were added to aid the recession-stricken nation of America and for the country’s economic growth. This would also influence the education sector positively as more people would be able to acquire education if personal financial conditions were satisfactory. President Obama’s efforts do not end here as he furthers his cause and plan till the completion of his tenure. President Obama seems to be carrying a huge impact of his law schooling. He is a strict disciplinary regarding corruption and its legal implications. Not only has he applied his legal educational background to federal budget spending by placing it online in plain view of all United States citizens, but the same is also reflected in his foreign policies and his course of action against terrorism. When talking about President Obama’s views on wars, it is imminent that his views before his presidency were hardly any different. â€Å"I am not opposed to all wars. I am opposed to dumb wars† (Obama). It is clear from his 2002 speech against the Iraq

Andy Warhol and His work on the Contemporary Art Essay Example for Free

Andy Warhol and His work on the Contemporary Art Essay Andy Warhol (1928-1987) of Pittsburgh, Pennsylvania, less commonly known as Andrew Warhola, was a central figure in the pop art category. He is an American artist who reigned around the world as a painter, author, avant-garde filmmaker and as a public personage for his connection to many people of different fields of work and status. Warhol studied in Carnegie Institute of Technology (now known as the Carnegie Mellon University) to hone his artistry (www. artgallery. com, 2008). Warhol unify his works through the Keatonesque style which is aritistically and personally affectless. In his work s a Pop artist, conceptual aspects were always there as a key factor. His art was known for its irony, in most of its sense. Campbell’s soup cans was probably his most famous work. The mundane images he made were turned to the so-called ironic art through enlargement, hand-painting or silk-screening. He always mentioned that the idea of his work is always at the surface of his work, obvious, apparent. Other attributes of his work were slight color changes using ink spots (www. pbs. org, 2007). His work reveals contemporary art in such a way it concerns some human desires that never ceases to revolve around. He even made his film where he was an international celebrity and a pop artist. His experiences with many people brought him the ideas of what is contemporary, and made sure that no traces of the artists can be recognized from his artwork.

The Importance Of Communication Of Nurses

The Importance Of Communication Of Nurses This essay will explore the importance of communication in nursing; define communication and look at the different modes of communication and barriers to communication. A reflective model will be used to describe how communication impacted on care delivery in practice. Although each person will bring their own experience of ways to communicate, it will discuss how student nurses can develop their skills that will assist them to ensure excellent communication and also how qualified nurses continue to learn communication throughout their profession. Baillie, (2009) indicate that It is predominantly imperative for a nurse to have and develop effective communication skills. A nurse will have contact with a wide range of individuals during nursing; this includes the patient and their relatives and also members of the healthcare team. (Thompson 2003, cited in Baillie 2009) suggests that communication is not only needed whilst transferring information from one person to another, it plays a significant role in relationships. Kenworthy et al. (2002) indicates that Communication comprises of three fundamental factors; the sender, the receiver and the message. Successful communication can be defined when the receiver is able to interpret the senders message whilst reflecting on their thoughts and feelings and the message received is almost accurate to that of the sender. There are various modes of communication that a nurse may use. For example, face to face contact, telephone calls, emails and letters. (Kenworthy et al. 2002) Daniels et al. (2010) explain that communication has two parts; a verbal and a non verbal message. Verbal communication is associated with speech and usually heard through the persons ears, however paraverbal cues for example, pitch, speech, inflection and volume can be associated with verbal messages changing the word meaning. Different cultures may find spoken language to be problematic to understand because paraverbal cues may differ from one culture to another. However, paraverbal cues such as a happy friendly smile or crying with grief are associated with different cultures and may help with a cultural barrier. (Daniels et al. 2010) The way in which a nurse speaks and the tone of voice can be very reassuring to a patient, however a patient can also misinterpret the tone as being demeaning or they may even become frightened. Another very important factor suggested by Corner and Bailey (2008) is the way in which a nurse may choose words ensuring that a patient will understand and not be confused with any medical jargon. A nurse requires excellent awareness of communication theories whilst giving verbal handovers in both hospital and community settings. A report will only become effective during handover if the nurse has a confident attitude, along with good verbal and non verbal skills creating an ideal environment for communication between the healthcare team to ensure continuity of care.(Thurgood [no date] ) Nurses are responsible for maintaining confidentiality. (NMC, 2008) Confidentiality is imperative in a therapeutic relationship with information only being shared between appropriate people. (Sundeen et al. 1998) Nonverbal communication is made up of all types of communication, with the exception of total verbal communication. Nonverbal communication is usually observed through the eyes however, other senses in the body can compliment this. (Kenworthy, 2002) Nonverbal aspects of a message can include kinesis, facial expression, gesture, touch, movement, body language and eye contact. (Baillie, 2009) Nonverbal communication can be divided in three ways; sign, action and object. Sign nonverbal communication can include hand gestures and sign language, action nonverbal communication can include how you move around, involving body movements that do not offer precise signals. Object nonverbal communication can include furnishings, hairstyles and clothing. (Sundeen et al. 1998) Written communication is certainly a significant method of communication and is crucial in a healthcare setting. The (NMC, 2008) states that it is imperative that all records are kept clear and accurate. This must include all information on assessments, discussions, treatment and the effect of them. Unfortunately, (Bailie, 2009) points out that written communication is an area that is often ignored, stating that good written communication is vital to protect the patients welfare, encouraging high standards of continuity and clinical care, ensuring healthcare team members receive accurate information. Bailie, (2009) suggests that there are different barriers that may prevent a nurse from communicating that may influence the development of a therapeutic relationship, arguing that Physical barriers may possibly include the surrounding environment, a patient who is in need of pain management or any speech, hearing or visual problems. Bailie, (2009) indicates that psychological barriers may include the emotional needs such as anxiety or personality issues such as a person being introvert or having different beliefs and social barriers can be caused if a person feels that their own social status is categorised by hierarchy, religious or culture beliefs. Students are encouraged to keep reflective journals of experiences whilst on clinical placements. Reflective journals enable students to learn from their experiences, enhancing their communication development. However, education should be a lifelong experience in that qualified nurses are also encouraged to keep journals. Journals are known as reflective practice and studies have shown that using these can lead to better practice. (Sully Dallas, 2005) I now plan to use Gibbs model of reflection (1988). This model of reflection is simple to follow for a first piece of reflective writing (please see appendix 1). The patient who has been used in this scenario will be referred to as Mr Jones. The reason for not using the patients real name is to respect the patients confidentiality. (NMC, 2008) On my second day of placement Mr Jones was transferred to the ward from the Accident and Emergency Department. During handover the nurse explained that Mr Jones had been referred from his general practitioner since he was complaining of pain in the throat area. As previously mentioned, Thurgood, [no date] states that a handover will only be successful if the nurse has good verbal and non verbal skills. Mr Jones general practitioner was also concerned as he had not eaten anything and drank very little over the previous two days. Past medical history revealed that Mr Jones had been diagnosed with mouth and throat cancer three months ago and was currently receiving chemotherapy treatment at another hospital. However, the nurse described that Mr Jones had become quite angry at times and that he removed his venflon out of his arm and refused fluids. My mentor asked if I would assist her whilst taking Mr Jones observations. The observations involved taking the patients temperature, pulse, respiration and blood pressure. Comparisons were then compared to the patient baseline and plotted on a chart. Baillie, (2009) suggests that all nurses who observe patients should have the necessary skills and knowledge to understand the measurements and take appropriate action. The medical team decided that the way forward with medical treatment was by firstly ensuring that sufficient fluids were given to Mr Jones. The doctor asked Mr Jones for consent to insert a venflon in his hand whilst explaining the importance of fluids in the body, yet he kept shaking his head. The (NMC, 2008) states that we must gain consent before any treatment and respect the patients choice. The doctors decided that they would prescribe Mr Jones a supplement drink. (Cancerhelp) suggests that Supplement drinks can be used if a patient has a poor appetite and not able to take in enough nourishment into the body. The medical team decided that the nurses on the ward should encourage Mr Jones with oral fluids over the following twenty four hours and assess from there. Mr Jones became quite angry with the doctors and started pushing his arms away, prompting them to leave. Once the medical team had left I volunteered to sit down with Mr Jones as he appeared to be quite upset. I introduced myself as a student nurse. Mr Jones seemed a very pleasant man however, I soon realised that Mr Jones found it very difficult responding to my questions due to his speech. Mr Jones became more upset and at this point he started to cry, I reached out for a tissue and passed it to Mr Jones, I also held his hand to comfort him. As mentioned previously, Bailie, (2009) suggests that non verbal communication such as touch can be reassuring to the patient. I felt quite nervous at this point, being a student and not experienced, I was not sure what to talk about next, so I stood up and told Mr Jones that I would be back in a minute. I walked to the toilet and became upset, I felt absolutely useless not knowing what to do and more so, to see a grown man similar to my own dads age crying. I put a small amount of cold water over my face and wiped my eyes before I went back on th e ward to prevent people from seeing that I had been upset. I spoke to my mentor and discussed with her that I thought Mr Jones was struggling to communicate with me as his speech was very poor and how upset he had become. (Maguire 1978, cited in Hanson 1994) states that a patient with cancer may find it difficult to communicate to show any worries that they might have. My mentor explained to me that speech more often does become deteriorated when people have mouth or throat types of cancer. I asked my mentor how she felt if I offered Mr Jones a pen and notepad to enable him to write things down or if that at any time he felt he could not communicate by speech comfortably. Baillie, (2009) indicates that speech problems can cause a physical barrier to a patient. My mentor said that she thought it was a good idea and that I could try if I wanted to. I returned to the bay and found that Mr Jones had pulled the curtains around his bed. I can understand that Mr Jones wanted privacy from the other patients and maybe staff as he was clearly upset. I popped my head around the curtain, smiled at Mr Jones and asked if he was happy for me to come and sit down with him. Mr Jones smiled and started tapping on the chair, gesturing for me to sit down. I sat down and asked Mr Jones if he found it difficult to communicate with his speech and he nodded. Speech disorder, (2009) suggests that Cancer of the throat can cause loss of the individuals voice and speaking ability. This can be problematic for a patient who would normally use verbal communication. I then continued to show Mr Jones that I had brought a note pad and pen, offering for him to use if he wanted. Mr Jones smiled at me and wrote down thank you. Mr Jones then started to open up, writing down that he felt secluded and on times felt patronised by the doctors because he used to live in Pakistan. I reassured Mr Jones and asked why he did he feel this way, he replied by saying that he was confused, there with things he did not understand, the doctors do not listen, he was very scared of dying and asked me if he going to die. Corner Bailey (2008) indicate that doctors prefer to use closed questions as opposed to open questions, concentrating on the biomedical model and not the emotional needs of the patient. I explained to Mr Jones that I would ask a member of the team to come along and have a chat with him and try to answer the questions that I felt I could not answer being a student nurse. At this point I asked Mr Jones if he would like to have a sip of water and he gave me the thumbs up. I felt really good with myself at this point, I was not experienced however, I had encouraged the patient to drink a small amount of water. I then discussed this with my mentor who agreed that this patient absolutely needed to be able to understand what the medical team were explaining to him and equally important that the medical team must listen to the needs of the patient. Corner and Bailey (2008) argue that it is important for a patient to have a balanced relationship, along with good doctor-patient communication to enable a patient to have faith in their professional opinion. My mentor asked me to be present with her, whilst she had a chat with Mr Jones and I agreed. My mentor came down to the patients level to ensure good eye contact and allowing the patient to answer many open questions, to enable us to get a good understanding of how he was feeling. Wiggens (2006) suggests that open questions will gain an enhanced assessment of the patient, allowing them to speak freely. Mr Jones felt much more at ease once my mentor had finished explaining the importance of fluid and nutritional intake that the body needs. Mr Jo nes was able to write down on the notepad any questions that he felt had been unanswered and anything that he wished to have a better understanding of. Gurrero, (1998) suggest that nurses must be willing to use other means of communication aids, for example white boards, writing pads and pens. The hospital had kept a food chart for Mr Jones since he had been admitted into hospital, clearly showing a very minimal amount of fluid intake and no nutritional intake. My mentor decided to show this to Mr Jones, fortunately he understood and consented to have a new venflon put back in his arm. Mr Jones continued to write down that he felt he was unable to swallow properly and that he would prefer to have fluids this way. My mentor phoned the doctor to come to the ward and Mr Jones happily consented. I felt totally powerless when seeing the frustration that Mr Jones showed towards the medical team during his first assessment on the ward. I could see that there was nothing that the medical team could do to encourage Mr Jones to have the venflon put back in. I believe that because of the breakdown in communication from the doctor, Mr Jones became very distressed. As previously mentioned Corner and Bailey (2008) argue that a doctor-patient relationship is needed for good communication. I felt very inexperienced and accepted the fact that the medical staff knew what they were doing however, I hoped that the doctors would have done something more, even though I understood that the patient had a right to say no to any form of medical treatment that was offered. I was concerned that Mr Jones would die if he did not eat or drink. The other nurses on the ward did not seem to be as anxious to the situation as me. This resulted in me becoming quite distressed over the whole situation, even questioning myself if nursing was for me. I discussed how I felt with my mentor and this left me feeling very positive. My mentor was a very experienced nurse who explained that nurses quite often find themselves in similar situations and most definitely feel the same way as I do. My mentor said that she felt I had done everything that I could have done with the patient and especially how I noticed that the patient was feeling angry and frustrated because he was having difficulties communicating. I found that my lack of confidence as a student nurse left me not knowing what to do if a patient is refusing treatment, eating and drinking. When Mrs Jones came to see her husband during visiting time, she told me that her husband had told her that he felt much happier that he now understood what was going on. Mrs Jones also said that the note pad was a fantastic idea for her husband to write things down and be able to communicate. If the situation arose again with a patient who has mouth or throat cancer, I would certainly ask during handover how well can the patient communicate, to ensure a good environment is created for the healthcare team and the patient. To conclude, I believe that there is nothing else that I could have done to help Mr Jones. However, I do believe that during the handover it would have been beneficial for everyone involved in the care of Mr Jones to be made aware of his difficulties with verbal communication. Nurses certainly need to communicate effectively with patients to provide safe and effective care, taking into consideration that there is difference and diversity and looking at every individual needs. Nurses who work with different cultures have a duty to learn the differences in cultural behaviour and patterns within these groups to prevent a cultural barrier. Listening, along with smiling at appropriate times, showing a positive and genuine interest towards the patient, and have good eye contact will help to prevent barriers in communication. Another important factor is the way in which a nurse positions themselves when talking to a patient. If a patient is sitting, it may be appropriate for a nurse to come down to their level as not to seem to be standing over them, as this could be very disturbing and disrespectful to some patients. Touch and gestures can also go a long way into reassuring a patient. Just by touching a patients arm if they are upset and frightened can mean a lot to a patient. Along with this goes body language and showing respect that will hopefully continue to trust. References Baillie, L., (2009). Developing Practical Adult Nursing Skills. 3rd ed. London: Edward Arnold (Publishers) Ltd. Cancerhelp,(2009).Coping with cancer [online]. Available at: http://www.cancerhelp.org.uk/coping-with-cancer/coping-physically/diet/managing/weight/high-calorie-drinks (accessed 13.01.2009) Corner, J., Bailey, C., (2008).Cancer Nursing. Oxford: Blackwell Publishing Limited. Daniels, R., Grendell, R., Wilkins, F., (2010). Nursing Fundamentals Caring and Clinical decision making, 2nd ed. USA: Delmar. Gibbs, G., (1988) Learning by Doing: A Guide to Teaching and Learning. London: FEU Guerro, D., (1998) Neuro-Oncology for Nurses. London: Whurr Publishers Hanson, E., (1994). The Cancer Nurses Perspective. Lancaster: Quay Publishing Limited Kenworthy, N., Snowley, G., and Gilling, C., (2002). Common Foundation Studies in Nursing, 3rd ed. Edinburgh: Churchill Livingstone. Nursing and Midwifery Council, (2008) The NMC code of professional conduct: standards for conduct, performance and ethics. London: Nursing and Midwifery Council. Speech disorder, (2009). Cancer cause speech disorder [online] Available at: http://www.speechdisorder.co.uk/cancer-cause-speech-disorder.html (accessed 13.01.2009) Sully, P., Dallas, J., (2005). Essential Communication skills for Nursing, London: Elsevier Mosby. Sundeen, S., Stuart, G., Rankin, E., and Cohen, S., 1998. Nurse-Client Interaction Implementing the Nursing Process, 6th ed. USA: Sally Schrefer. Thurgood, G.[no date]. Verbal handover reports: what skills are needed? [online]. Available at: http://www.internurse.com/cgi-bin/go.pl/library/article.cgi?uid (Accessed 02/11/2009) Wiggens, L., (2006). Communication in clinical settings. Cheltenham:Nelson Thornes Limited