Crime after crime Essay Example | Topics and Well Written Essays - 1250 words

Crime after crime - Essay Example 106-109). She is just but an ordinary woman who got roped in by being in the wrong place at the wrong time. She was denied her right to a fair trial, and was put behind bars as a result of flaws within criminal justice system and prosecutions. The film deciphers an intersectional Deborah, with her multiple identities and their disadvantages (Intersectionality: A Tool for Gender and Economic Justice, 2004, pp. 1-2). When she was finally released after her case was reopened, she had already lost precious twenty years of her life, whereas had the legal system been just, she would have had to spend only six years in jail. The misunderstandings and misconceptions that clouded her case finally got public after the release of this documentary feature film. The film had not only invoked protests and discontent all across USA, but has also bagged a number of prestigious awards at Spokane, Milan and Berkshire International Film Festival, National Board of Review, Atlanta and Rochester Film Fes tivals, and Golden Gate Award. Deborah Paeglar, the protagonist of Yoav Potash’s Crime After Crime, was a regular normal teenager till she met Oliver Wilson. Teenager Debbie bumped into him and instantly got attracted. In spite of being a teenage mother already having a daughter, she entered into a relationship with Oliver and even bore a baby, a daughter again. However, soon things took a different turn. Peace, harmony and love soon ended in her new life with Oliver. She came to know that Oliver was a pimp. When she was asked for the same, she refused. In return she received severe beatings with a bullwhip at a tender age of 15. Year after year Oliver made her work as a prostitute. At the same time she was subjected to fierce domestic violence. Mentally and physically, she became a shattered person. Her tolerance and patience came to an end when Oliver molested her six- year old daughter. She tried to flee with her two daughters but she was unable to do so. She got beatings on a regular basis. Things got even worse when Oliver got involved into a firearm case and had to spend a night in jail. This made Deborah’s mother much worried for her daughter’s safety. She planned to seek help from some local gang members in order to teach Oliver a lesson. Her motif was to reconcile the differences between Deborah and Oliver. But in the brawl, the two gang members ended up murdering Oliver. Due to this Deborah found herself facing a row of criminal charges. In the meantime she had come across a life- insurance policy. This further worsened her strand. Series of trials and prosecutions went on and she was finally convicted in 1983. She fought her legal battle with the help of two pro- bono attorneys, Nadia Costa and Joshua Safran, and was finally set free. Deborah Peaglar, the African- American woman, had to face the pains rewarded by the toughest anticrime legislation, the Californian law. Women, like men, were treated harshly and were given equal p unishments as men. They were tied in chains, put in boot camps and had to face all types of physical violence (Aday, 2003, pp. 125-127). They were given little chance to present petitions or appeal for defense. Thus fighting legal battles become more and more difficult for battered women like Deborah. Also, her not being ‘white’ further delayed the legal proceedings. Often the prisoners are identified on basis of their â€Å"sex, race, sexual orientation, gender, religion, class, age and ability†

Car Industry Assignment Example | Topics and Well Written Essays - 3000 words

Car Industry - Assignment Example Financing is another new dimension to the whole situation as car companies are trying to make a profit on financing by offering lower financial rates than financial institutions. Most giant automobile companies have expanded into providing financial services to car buyers. Leasing has benefited both consumer and manufacturer. With leasing option consumers find cars more affordable and thus they increase the overall demand for cars. However, if leasing is not done at the right value of the vehicles at the end of the lease then it could eventually be a loss for the company. Technological & Environmental Concerns: Technological changes and advances have also become a key factor in the industry. Advances in aerodynamics, brake assistance, adaptive speed control and global navigation and satellite tracking system etc require a proactive approach by the industry with regard to technology. Increasing awareness of environmental issues has also forced the industry to look into cars with alternative fuel options. Fuel Efficiency has also become a key selling element in the industry. Hybrid cars can be considered a step in this direction with the use of smaller, more-powerful and easily recharged lithium ion batteries for hybrid cars. Such batteries would be able to help in reducing the oil consumption and thus helping in reducing the oil demand. Ethanol, Fuel Cells and Hydrogen Power cars are therefore coming to the limelight putting a lot of emphasis on environment. Ecommerce: Internet like every business has also affected the car business as consumers can make informed decisions before making an automobile purchase. There sites available that support deliver competing bids for cars, insurance and financing in a way that lowers costs and improves satisfaction among consumers. Not only Internet revolution has helped customers but e-commerce has helped manufacturers in managing their supply chains and controlling their inventories. Capacity Issues: The industry has also been facing problems of capacity. Plant capacity throughout the world has resulted in an industry that is capable of making more cars for fewer customers meaning that supply exceeds the demand for cars. This sustenance of capacity by creating parallel demand for cars is a challenge for the industry. Dealerships: Dealership of cars is another area which has seen major changes over the years. Now, nationwide holding companies have got their hands on the best dealers in major markets. Even national chains have acquired the used car business. These changes now affect the way car manufacturers see the delivery of their end products. Situation of Car Parts Firms: Suppliers have of car parts have an important role to play in the industry. Dash boards, seats, tires, etc. are provided by Original Equipment Manufacturers. Many car parts manufacturing firms in UK are losing ground to cheaper rivals in Eastern Europe and the Far East. Some firms could even get closed, without the upgrade in their setup. There are companies in the region which are investing in their future by getting new equipment to help keep going in the face of growing foreign competition for example, some firms got ability to mould larger plastic car parts with its new machinery. The competition from Eastern Europe and the Far East is very disturbing for the manufacturing industry. A new

Market Planning Essay Example for Free

Market Planning Essay Analysis 1. Introduction In 2001, Doole and Lowe defined the international marketing. In a simple class, international marketing involves the firm in making one or more marketing mix decisions across national boundaries. And in a complex class, it involves the firm in establishing manufacturing facilities overseas and coordinating marketing strategies across the globe (Doole Lowe, 2001). And Chong and Kasturiratne said that, â€Å"the world of marketing is a dynamic and very exciting one where decision making is at the heart of the marketing process. New markets are opening and old markets are evolving, bringing with them new competitors but also alliances (Chong Kasturiratn, 2009).† 2.1 Primark Background Primark is an interesting, amazing and growing company that gives customers with low-cost fashion clothing. It has a supply chain, which is very effective. The production link in China, India, Turkey, Bangladesh and other countries, with retail outlets in Ireland, the UK and other parts of Europe (Businesscasestudies, 2011). Primark is a global clothing retailer found in June 1969, and in Mary Street, Dublin, the first Penneys store opened. The developing speed is fast, from 1969 to 2012, there are 38 stores in Ireland, 35 stores in Spain, 161 stores in UK, 4 stores in Netherlands, 6 stores in Portugal, 9 stores in Germany, 1 store in Belgium and 2stores in Austria. In total, there are 256 stores all over the world (Primark, 2012). The slogan of Primark is style, quality and affordable prices all rolled into one at Primark. And the key principle of Primark is to provide the consumers with low-coat fashion items. The target consumer is the people who has fashion thinking and want to save money. By using the way of sourcing productions efficiently, making clothing with easy design, using local raw material, paying attention to the mass size and speeding less on advertisement, the operating of Primark is efficient. 1.2 Chinese fast fashion According to Barnes and Lea-Greenwood, fast fashion is a kind of marketing strategy. When the demand of consumers touches a top value, to satisfy this peak, the purpose of fast fashion is to reduce involved processes in the buying cycle and save times for delivering new fashion productions into stores (Barnes Lea-Greenwood, 2006). In recent times, fast fashion developed very fast, it become an emerging market for the whole world, In China, Fast Fashion brands are now learning that the speed of bringing a new style to market is secondary to the speed of reaching the market at all (Poleg, 2012). 2. Analysis 2.1 PEST analysis If an organization want to enter a new market, before the beginning of the process, PEST analysis is very important. The PEST analysis is an efficient tool to understand the market. The factors include political, economic, social-cultural, and technological. Political: The political factor has a big influence on the business. In the year of 2012, the political environment is stable, though it is the time that China’s leader will change from Jintao Hu to Jinping Xi. As one of China’s fundamental political system, the multi-party cooperation system identifies the status and functions of the CPC and the eight other political parties in the political life of the state, and the relations between the parties (U.S. State Department, 2012). And the Chinese government consists of a system of multi-party cooperation and political consultation under the leadership of the CPC. The system ensures that the CPC is the only party in power in the Peoples Republic of China (Fogel, 2010). So even though the leader changed, the policy will change limited in the future. And at the same year, the Chinese government has put forward the 12th five year plan. In the twelfth chapter, there is a plan to improve the level of opening up, in order to make a win-win situation. That policy may be good for Primark’s entry to Beijing’s market. Economic: In recent years, as the result of successful economic reform and nimble marketing strategy, Beijing’s rag trade is becoming prosperous. GDP is becoming higher and higher, so the consumer awareness of people who living in Beijing is stronger than the past time. Rag trade in the Beijing is a big market ranked thirty-sixth (Wang Zhao, 2012). With the reform and open and the developing of economics, china is the biggest clothing industry and brand development all over the world. Beijing is a city of big consumption for clothing, there is more than 60 percent foreign clothing investment in Beijing. According to the Beijing statistical bureau’s data, in the year of 2011, the disposable incom e of each Beijing resident is increased 13.2 percent, consumer spending of each is increased 10.3 percent. And for the clothing spending is increased 8.5 percent, which occupy the whole spending 10.3 percent. Last year, the spending on clothing is 46.92 billion. And it occupies 22.6 percent for the last year in the shopping mall (Beijing business information consultation center, 2012). And for the economic growing, it is do a high speed of China’s developing in the past 10 years. GDP is 47156.4 billion, it increased 9.2 percent, and the expert forecast the date will be increased more than 12%. China’s clothing market is very huge, in the year of 2011, the sales volume of transnational clothing corporation is 5700 million, and the sales volume of shopping center is 2340 million (We the financial channel, 2012). Economic globalization has become the trend of world economic development. In the year of 2012, there are 1419 new foreign investments have been approved in Beijing. The growth year-on-year is 3.73%. The total investment of new established enterprise is 4.109 billion dollars, and the growth year-on-year is 92.05% (China industry research, 2012). Social: Beijing is the capital of China, so Beijing is the center of political, culture, science and technology, and diplomacy activity. The culture of clothing has a long history in here, there is strength in the culture deposits and arts and humanities. At the same time, Beijing is the center of national minority, it can sufficiently shows the glamour of brand. Beijing is the economical center of northern part of China, there is a vast potential for future development. Nowadays, the developing speed of Beijing’s economic is very fast, followed, the values and taste are changed, too. The demand of new clothing, new brand, and new style is the key point. There is a big latent purchasing power on the people who come from other places. After reform and open up, people travel to Beijing, people work in Beijing, people settle in Beijin g. International stars, HK, Macao and Taiwan compatriots, artists, and famous people, they all like to go to Beijing. All of these make a good foundation for the clothing development. As the capital of China, Beijing is the center of international communication. There are a large number of embassies, trade delegations, and foreign institutions. A lot of meetings in Beijing, China International Clothing and Accessories Fair are now the largest fashion fair in China and it stands for the authority level in China. The clothing market in Beijing contains top grade brand shopping mall, brand shop, boutique, exclusive shop, and supermarket, all of these make a system that good for new brand located. Technological: In Beijing, people can easy to get information and there is strength for the textile industry—update the technology and imported technology is convenience. So Beijing’s rag trade can follow the international fashion. The development of high technology makes Beijing’s market climb a high level. And there are some top-ranking clothing universities in Beijing, such as Beijing Institute of Fashion, Tsinghua University and China Academy of Art, and so on. There are 10 universities focus on clothing, they make high level talents for design, management and sales, which improve the Beijing’s rag trade. 2.2 Michael Porter Five Forces Analysis Suppliers bargaining power: A producing industry requires raw materials-labor, components, and other supplies. This requirement leads to buyer-supplier relationship between the industry and the firms that provide it the raw materials used to create products. Suppliers, if powerful, can exert an influence on the producing industry (Quick MBA, 2010). As we mentioned in the Primark background, the first supplier is China, the credible forward integration threat by suppliers, suppliers concentrated, significant cost to switch suppliers and customers powerful make the suppliers are powerful. Primark sell in bulk, and have a mandatory requirement. Primarks Supplier Code of Conduct is a mandatory requirement within which its suppliers work. It incorporates the United Nations Charter, Chapter IX, article 55 and is subject to strict and ongoing audits conducted by third parties (Primark, 2012). Primark takes this Code of Conduct very seriously and its management board reviews it regularly. But there is exiting a problem, which is the increasing cost of raw material. Because of the decreasing cotton cultivation makes the cotton price increased in China. So Primark should pay attention to the relationship with suppliers caused by price increasing. Buyer bargaining power: Buyer concentration versus firm concentration refers to the extent of concentration in the buyer’s industry compared to the extent of concentration in business. The more concentrated the buyer’s industry relative to business the greater the bargaining power of buyers (Lima, 2006). By the late 90’s, Chinese rag trade stepped into the buyer’s market. There is no definite brand and positioning, the increasing of productive power is faster than the increasing of order quantity. The competitors always win by low-cost. And for the targeting group of Primark is young people, there are a few buyers with significant market share and they possess a credible backward integration threat, so the bargaining power of consumers is high. Potential new entrants: The rag trade has low barriers to entry, and in theory, any form should be able to enter and exit a market, and if free entry and exit exists, then profits always should be nominal (Quick MBA, 2010). So, although the rag trade is easy to enter, there is exiting so many competitors. If Primark want to get the profits, it should have its own characteristics and build its own brand name. Like Lima said â€Å"Brand identity is the extent to which buyers take the brand name into account when making purchase decisions (Lima, 2006).† Threat of Substitutes: In Porter’s model, threat of substitutes is caused by the products in other industries. The price change of the substitutes can affect the product’s demand. But clothing is essential for people, it is difficult to find a substitute for clothing. But the consumers in current time, the function of clothing is not only kept warm, but also to follow fashion. So some consumer changes their attention to cosmetic and jewelry. Therefore, the threat of substitutes is high The rivalry among competing sellers: Primark’s main competitors are HM, ZARA, GAP, UNIQLO and other fast fashion brand. From a macroscopic analysis, there is no different between the competitors. But from the microcosmic, the price strategy of low-cost is an advantage point. So the threat of competitors is high and fierce. When Primark face to the competitors, it should improve the product differentiation, creatively use a distribution channel and improve the relationship with supp liers. 2.3 SWOT analysis A scan of the internal and external environment is an important part of the strategic planning process. Environmental factors internal to the firm usually can be classified as strengths (S) or weaknesses (W), and those external to the form can be classified as opportunities (O) or threats (T). Such an analysis is referred to as a SWOT analysis (Quick MBA, 2010). Strengths: Primark has confirmed the market of goal and brand name. It comes from Europe and it is easy to develop in Beijing. And the style of clothing is prevailing with low price. It is easy to find factory to produce productions. The brand is fits for the youth to follow fashion and fits for their purchasing power. And it has a good industry chain. Weakness: Primark does not familiar with the market in Beijing, and Chinese consumer does not know the brand. Other fast fashion settle in Beijing early, and they occupy the market. Opportunities: There will be plenty of space for new brand to grow. There is a high purchasing power in Beijing’s market. The education of Beijing is high and people can accept new things. Threats: The culture, policy and human are totally different from Europe, these make difficult to entry. And some competitors have settled in Beijing a few years age, how to attract consumers and how to build brand name is the first problem. - Strategy Development 2 STP Analysis In the marketing theory, segmentation, targeting and positioning are the factors of company marketing strategies. When Primark enters Beijing’s market, it will face to thousands of consumers. The consumer psychology, consumption habit and income level are different. By analysis the strategies factors, we can know which way fits for the Primark in Beijing. 3.1 Segmentation Geographical factors In Beijing’s market, we divide the geographical factors into two parts, one is city consumer, and another is rural consumer. For the city consumer, they need the clothing style full of modern and the productions can follow the fashion trend. For the rural consumer, they focus on the practicability of the productions, and pay less attention to the appearance. Demographic factors A).Gender: The demand for clothing is different between men and women, women have a high demand for the appearance of the clothing, and men pay attention to the style and practicability. B).Age: Different age stay in the different level. The young people and students in school are the main consumer group. Based on some researches, the people whose age between 18 and 35 is a big consumer group, they hold the 50% of the clothing market, and there are only 19% held by the age of 40. The young people is the leading group for the fast fashion, different consumer group has its different consumption level. At present, the consumer of high-end expensive and of high quality is 0.6% for the Beijing’s market. And middle class is 70-75% (EFU, 2012). Psychological factors In Beijing’s market, we divide the psychological factors into five parts. Price| For this group, the first consideration is price. The income drives the purchasing power.| Quality| The consumers pay attention to the quality of the clothing, hats, shoes or bags.| Service| This group pays attention to the pre-sale services and after-sale services. They need high service system.| Fashion| The consumers love to follow the fashion trend and the renewal and replacement is fast.| Luxurious| They pursue the highest price, and they need satisfaction from shopping. Behavior factors For the confirmedly brand buyer, they only buy one brand, never considering to buy other brand, the purchasing pattern is A.A.A.A.A.A. For the middle brand buyer, they will buy the production from several brands, the purchasing pattern is A.A.B.B.A.A. For the shift brand buyer, they change their mind from one brand to another, it means they have no loyalty for one brand, the purchasing pattern is A.A.A.B.B.B. For the no loyal brand buyer, they do not have the favorite brand and do not care the brand, the purchasing pattern is A.C.E.B.D.B. 3.2 Targeting After analysis the Segmentation, The target group of Primark is the young people who have higher education in Beijing, because the characteristic of this group is the convergence of purchasing. They may be come from different city, have different personality, but they are in the golden age, they listen to the same music, watch the same movie. Especially the developed internet, they can get the information and then synchronization with the world. So it makes Primark to choose the undifferentiated marketing. Primark enters Beijing’s market, it can use the same production, the same price and the same selling way, but it should make a new business strategy to Beijing’s consumer. 3.3 Positioning When Primark enters Beijing, the first consideration of position is competitors. The tentative competitors in Beijing are HM, ZARA, GAP and UNIQLO. Product- positioning map 1 In fact, the productions of Primark have a competitive advantage on the price, but it will lose in the popularity of brand. Therefore we should pay attention to build the brand name. Then the Primark can attract more potential consumers (middle shift brand buyer). High popularity with low price Product- positioning map 2 For the entering of Beijing, one thing is difficult to change, that is equipment. The quality level is similar, and then Primark must put itself into a high service. As known, the shop of fast fashion is self-service just like supermarket. So Primark should improve service and then establish a good presence in Beijing’s market. Primark’s clothing is full of British style, the selling point is designed in British, and then the brand value in Beijing could be higher than the value in UK. And based on the price in the UK, Primark’s strategic positioning is middle class in Beijing. The middle class can help Primark to establish brand image and keep it have a long future. 3 Entry modes analysis When a company entry a new market, there are two major modes: they are equity mode and non-equity mode. The equity mode comprises joint venture and wholly owned subsidiaries, and non-equity mode comprises export and licensing. And the main purpose of each company is to establish itself in the aim market (Zekiri, 2012). According to Charles, no matter which entry mode the company chooses, it has implications for how much resources the company must commit to its foreign operations, the risk that the company must take, and the degree of control that the company can exercise over the operations on the new market (Charles, et al., 2011). The following tables will analysis the four entry way, and the factors that influence the entry mode, then we will know which way should chosen by Primark. Exporting Licensing Joint Ventures Direct Investment Factors that influence the entry mode Based on above analysis, we can see the country risk is low in Beijing’s market, and the polity and economy are stable recently in China, for these factories, exporting and Joint Ventures do not fit for Primark’s entry. Furthermore, Primark in the UK’s market, brand name has been built. It owns a lot of consumers not only in UK, but also in Europe. So the international experience is experienced. Finally, for the reason of big firm resources, experience abroad, low local market risk and a little intensity of the competition, it seems the most adapted for Primark entering in Beijing is direct investment. The direct investment, it may bring pressure to the investment and the company may take more risk. But the cost of the clothing is low, and the labor cost in China is lower than UK. The productions of Primark follow the fashion trends, which need the company uses the short time to produce, transport, and product release in the first time. Building the factory in Be ijing can satisfy the need of market. At the same time, Primark can catch the Beijing’s fashion trend, which makes the production diversification. IMPLEMENTATION 5. 7P marketing mix Booms and Bitner suggested that adding three factories in the marketing theory of 4Ps in the year of 1981 (MATT, 2012), the three factories are People, Process and Physical Evidence. In this section, we will use the marketing theory of 7Ps to analysis the implementation of Primark. 5.1 Product The marketing theory of 4Ps is leaded by the product, and Primark do well in product, there are two aspects to show the Primark’s product structure. A) From Primark’s website (2012) we know, there are three clothing style in Primark, they are menswear, womenswear and childrenswear. The womenswear include four branches, the first is atmosphere, which is high fashion clothing for women, with a focus on key fashion trends, classic casuals, accessories and footwear; the second is DENIM, which contain all the fashion style of pants; the third one is secret possessions, which is a branch to Primark’s underwear for women, from underclothes multipacks, to individual items and nightwear; and the fourth one is backswing, which is a sports branch with the emphasis on technical functionality. According to the Primark’s website (2012), the style for men is enough to male consumer. Primark has the clothing style for all occasions, consumer can buy everything from the formal one to the casual one. All of these make the Primark’s product structure complete, give a lot of choice for different consumer, and let each consumer have a good shopping experience. B) The quantity of each clothing is every huge, as Primark said â€Å"we buy and sell in bulk Primark has over 230 stores in Ireland, the United Kingdom, The Netherlands, Spain, Germany, Portugal and Belgium.† The huge quantity satisfies the demand from the new market. 5.2 Price The strategy Primark used is low cost strategy. The target group is young people with higher education, their age between from 18 to 35. They have the purchasing power for the fashion trend, but they do not have the power to purchase the luxury. So the price can satisfy the demand of this group. When Primark entry Beijing’ market, it will use the same price strategy. As Zollinger said â€Å"prices that already exist in the subjective memory of consumers (Zollinger, 2011).† When a consumer choose a goods, if the performance, appearance and value are similar, one factor should considered by the consumer is the price. For long term thinking, the price is interrelated with sales. The low price could be got a higher level of the sales in the new market; and if the sales have risen, it can drive the financial income increase; the competition will face the austere market; the low price discourages the potential competition; and finally market does not allow a high price in the same level (Danciu, 2001). 5.3 Promotion and Place When a company entries a new market, an important point is promotion. There are 5 aspects of promotion. They are advertising, personal selling, sales promotion, public relations and direct marketing. But in fact, according to Primark’s website (2012), it said that Primark has no advertising costs, instead relying on their customers â€Å"advertising on mouth (word of mouth)† about their products. But the competitors like HM, GAP and UNIQLO pay much attention to the advertising and designing. There are three main ways of Primark’s communications. The first is mentioned in the website â€Å"word of mouth†. The second is the product structure of Primark, which is the fashion design, diverse style with low price to attract the consumer. The third is the geographical position. Primark always set the shop in the city center or the bustling shopping mall. Although the rental cost is much higher than other competitors, Primark always give consumer a good shopping experience. However the shopping experience is different from Europe to China. Advertisements surround Chinese everywhere they go. Based on my personal experience, a good advertisement will attract me to try new product. According to Carl Hose, the purpose of advertisement is to sell the product. It is a communication of one-way form from company to consumer, and it will give consumers the important information to make a buying decision and attracting new consumers. It tells consumers about the products and how to get it. The purpose of advertising is to sell products and to build brand name (Carl Hose, Demand Media, 2011). Consequently, when Primark entry Beijing’s market, it need advertising to build the brand name at first time, and then it can use the promotion used in Europe. At the same time, Primark should keep the low price strategy and set the shop in the city center. 5.4 People When Primark entry to Beijing’s market, if it wants to move forward, the management should knows what has to be achieved, departments should know their role and stuff should know their goals. And they all should know what the consumers need. For Primark, it should hire the people who study abroad. Because they are familiar the behavior and thinking mode of Chinese cultural tradition, they can easily communicate and cooperate with the stuff, and make the management more effective. At the same time, the hired people got the western educations, they understand the western way of dealing problems and behaviors, and they can understand and implement foreign bosss management concept. So, these people have important function to deal the culture conflict, promotion to cooperate effectively (Sun, 2010). 5.5 Process and Physical Evidence The service is an essential point for the Primark entry the new market. It can build the brand name, at the same time, it can keep the consumers. Like James A Karl said that service good in an operation will greatly help in attracting new customers and the amazing consumer service can keep the consumer coming back. This is indeed a fact because people like to do business with the people who they trust and had a good experience (Karl, 2007). Conclusion and Critical Reflection 6. Conclusion and critical reflection After the Pestle and Porter five forces analysis in the first section, Primark seems to ready to entry Beijing’s market. But no one can predict the future and the condition of Beijing’s market is changing every time. For entry, the strong new market can help Primark to develop itself, at the same time, the new market may be weaken the brand name of Primark. Though the situation is good for Primark’s entry, it is an armchair strategist. There are so many problems we cannot consider, such as financial crisis, the changing of price and the changing of exchange rate. Primark’s strategy positioning is middle class in Beijing, and the target group is the people who have higher education, using the direct investment with low cost strategy. But the strategy cannot force the competitors, the success of Primark in Europe is decided by the strategy used in the UK’s market, and Primark has experience to face the competitors, but Chinese condition is different f rom Europe. Another problem is the cognize of price in China, Chinese always think the high price is equal to high quality, and low price is equal to low quality. So the effectiveness of low price strategy is worrying. And there are two problems we should consider, one is money, another is store. Because the direct investment, it will cost a large number of money. And the store should build in bustling street, but the Beijing’s bustling shopping mall seems in a situation of saturated. When Primark set in Beijing’s market, the 7P analysis is a basic for implementation. But the development of Primark should change the idea with the changing of each factor from 7P. When Primark face to the new market, the new policy, the new consumers, all the analysis engage in idle theorizing. Reference Barnes, L. Lea-Greenwood, G., (2006). Fast fashioning the supply chain: shaping. Journal of Fashion Marketing and Management, 3 10, pp. 259-271. Beijing business information consultation center, (2012). The 2011 Beijing clothing market scale, expanding department store is still the main channel clothing sales. 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International Marketing, London: University of London Press. Danciu, 2001. Marketing international, Chicago: University of Chicago Press. Doole, I. Lowe, R., (2001). International marketing strategy: Analysis, development and implementation, London: Thomson Learning. EFU, (2012). Beijing dress kind of price 1.8% textile materials industry up 3.4. [Online] Available at: http://news.efu.com.cn/Market.aspx [Accessed 1 12 2012]. Fogel, G., (2010). BUSINESS ENVIRONMENT IN CHINA: ECONOMIC, POLITICAL, AND CULTURAL FACTORS, New york: The McGraw-Hill Companies. Karl, J., (2007). Customer Service The Importance of Quality Service. [Online] Available at: http://ezinearticles.com/?Customer-ServiceThe-Importance-of-Quality-Serviceid=2220862 [Accessed 1 12 2012]. Lima, T., (2006). Michael Porter’s â€Å"Five Forces† Model Summary and interpretation, Brazil: State University of Campinas Press. MATT, (2012). 7P’s by Booms and Bitner. [Online] Available at: http://www.sayeconomy.com/7ps-by-booms-and-bitner/ [Accessed 1 12 2012]. Poleg, D., (2012). Fast Fashion: Too slow for China?. [Online] Available at: http://www.buybuychina.com/is-fast-fashion-too-slow-for-china/ [Accessed 1 12 2012]. Primark, (2012). Company History. [Online] Available at: http://www.primark.co.uk/page.aspx?pointerid=eb44df4565934edca627dac6ec12145a [Accessed: 1 12 2012]. Primark, (2012). suppliers. [Online] Available at: http://www.primark.co.uk/aboutus/supplier [Accessed 1 12 2012]. Quick MBA, (2010). Porters Five Forces A model for industry analysis. [Online] Available at: http://www.quickmba.com/strategy/porter.shtml [Accessed 1 12 2012]. Quick MBA, (2010). SWOT analysis. [Online] Available at: http://www.quickmba.com/strategy/swot/ [Accessed 1 12 2012]. Sun, J., 2010. Studies on Multinational Corporations Management and Developmental Strategy in China. International Business Research, 2 3, p. 5. U.S. State Department, (2012). U.S. Relations With China. [Online] Available at: http://www.state.gov/r/pa/ei/bgn/18902.htm [Accessed 1 12 2012]. Wang, M. Zhao, Y., (2012). Beijing’s Industry Development Statistical Evaluation Analysis, Beijing: Beijing Junbao Press. We the financial channel, (2012). In 2011, 47.1564 trillion yuan GDP growth rate compared with 9.2. [Online] Available at: http://finance.people.com.cn/GB/16898408.html [Accessed 1 12 2012]. Zekiri, J., (2012). Factors that Influence Entry Mode Choice in Foreign Markets. European Journal of Social Sciences, 31 1, p. 576. Zollinger, M., (2011). Decisions Marketing, New york: Harcourt Brace Jovanovich Publishers.

Reviewing Waiting Time and Customer Satisfaction in a Service Process

Reviewing Waiting Time and Customer Satisfaction in a Service Process Purpose The purpose of this paper is to present a literature review that highlights major findings from empirical research examining the impact of waiting time on customer satisfaction within various service settings. Design/Methodology/Approach The paper examines the results of past studies that have manipulated specific service settings (layout, fillers, surroundings, resources) and attempts to identify variables that cause less dissatisfaction in a service process. Findings A large number of studies reveal negative influence of waiting time on customer satisfaction. Future research proposals seek to identify the degree of satisfaction in a service delivery process. Originality/Value The review highlights a range of implications drawn from the studies that will be of value to service organization managers who face high customer dissatisfaction and low repeat customers. Keywords Service delivery process, Customer service quality, Customer satisfaction, Waiting time Paper type Literature review Introduction The performance of a service delivery system is inversely proportional to the degree of customers contact (Chase, 1982). The more the customer close to the service system, the longer the customer waiting times in the service delivery system. This cost of longer waiting times in the system can be attributed to (i) the customer walking away from the system and join somewhere else(ii) the customers decision not to come back again in the future and(iii) the customer passing negative experiences to near and dear ones like family and friends. Many studies emphasize the relationship between customer satisfaction in a service process and their loyalty (Anderson, 1994; Dick and Basu, 1994; Fornell et al., 1996; Selness, 2001; Mittal and Kamakura, 2001; Olsen, 2002). The cost of these behaviors by the customer is very difficult to calculate but definitely the sales will go down with each unhappy customer as the cost of retaining a satisfied customer is less than a newly acquired customer (Reic hheld, 1996). According to Lovelock and Gummesson (2004) time plays the central role in most of the services processes and they recommend giving more attention to improving the customers understanding of how they perceive, budget, consume and value time. Many studies focus on the relationship between waiting time and customer satisfaction in a service process (Hui and Tse, 1996; Pruyn and Smidts, 1998). Thus the customers satisfaction can be regarded as the bridge between operational performance of the service firm and subsequent impact on the behavior of the customer towards the service firm. In this study we are trying to understand the factors responsible for dissatisfied customer in a service environment and how it can be minimized through proper and timely allocation of resources in the service process system. Literature Review Waiting Time Time has commonly been regarded as a significant component of the total cost of a transaction, making customers aware that their time is most valuable (Anderson and Shugan, 1991; Jacoby et al., 1976; Kellaris and Kent, 1992). Past research has suggested various dimensions of time that include: pace, urgency, sequencing, separation, scheduling, duration, punctuality, flexibility, linearity, synchronization and present and future time perspectives (Ballard and Seibold, 2004; Owen, 1991; Moore, 1963, Lauer, 1981). The waiting time problem has become an important part of service providers priorities as todays customers are becoming intolerance to waiting time in a service process. Further, consumers do not evaluate service quality solely on the outcome of service, but they evaluate it on the basis of service delivery process and time is the most important factor for evaluating customer satisfaction in a service process (Davis and Vollmann, 1990; Friedman and Friedman, 1997). Additionally waiting tine is the deciding factor for service evaluations for many consumers as they value time more than ever. It is also important to notice in which stage the customer is feeling dissatisfaction in a service encounter. According to Dube-Rioux et al. (1989), the service encounter has three phases: pre- process, in- process and post- process. Research has shown that there is causal effect of service stage, as mentioned by Dube-Rioux (1989), and service delays on consumers reaction to waiting (Hui et al., 199 8; Dube et al., 1991; Dube-Rioux et al., 1989). Dube-Rioux et al. (1989) argue that service delays were less unpleasant than service entry or service exit waits as Hansen and Danaher (1999) showed that service exit exerts a significant effect on consumers perception of service quality and post purchase behavior. Waiting is considered a negative experience from both the economic as well as psychological perspective. Further waiting time is often used as a substitute for cost. The waiting time is an important component of customers overall evaluation of the service (Peritz, 1993). Also the amount of time they spend while checkout from a store influences the overall satisfaction level of the customer (Katz, Larsen, Blaire and Larsen, 1991). Further, research has shown that long waits have a negative effect on customer satisfaction (Chebat and Filiatrault, 1993). Waiting time is often regarded as a waste of time (Leclerc, Schmitt and Dube, 1995; Schwartz, 1975; Rafaeli, 1989; Hui and Tse, 1996; Sheu et al., 2003) and has been described as frustrating boring and irritating (Hui and Tse, 1996; Katz et al., 1991). According to McDonnell (2007), anger and frustration are more likely to happen at bank branches and financial institutions than many other service contact points. Further, research has shown that many consumers dislike waiting in a queue which results in a negative service quality evaluation (Krentler, 1988; Kumar et al., 1997; Houston et al., 1998; Ho and Zheng, 2004). The consumers waiting experience has the direct influence on the perception of service quality (Soloman, Bamossy and Askeggard, 1999). For, wait is considered as a wait prior to being served. Apart from income and price, time is considered as a constraint in consumer purchasing choice (Becker, 1965; Umesh et al., 1989). Many researchers have tried to solve waiting time by providing various strategies like waiting time fillers such as increase of front line employees, video display, news updates or waiting time guarantees (Kumar, Kalwani and Dada, 1997), but failed to eliminate the waiting time dissatisfaction completely. Music can play an important role in reducing dissatisfaction levels for consumers waiting in line (Steve and Oakes, 2008). A waiting time has four dimensions: Objective, subjective, cognitive and effective: Davis and Vollman, 1990;Katz et al., 1991; Taylor, 1994) advocate that objective waiting time is the elapsed time as measured by a stop watch by the customer before being served. The subjective waiting time is the perceived waiting time by the customer (Hui and Tse, 1996; Pruyn and Smidts, 1998). The cognitive waiting time is the customers evaluation of the wait as short versus long (Pruyn and Smidts, 1998), being (or not being) acceptable, reasonable and tolerable (Durrande- Mpreau, 1999). The affective aspect of the waiting time is the emotional response to waiting like irritation, boredom, frustration, pleasure, stress, happiness etcà ¢Ã¢â€š ¬Ã‚ ¦ (Taylor, 1994; Hui and Tse, 1996; Pruyn and Smidts, 1998). However the perceived waiting time is different from objective waiting time (Barnett and Saponaro, 1985; Hirsch, Bilger and Heatherage, 1950; Hornik, 1984). The effect of waiting time on customers perceptions of customer satisfaction relates positively to the wait to the customer and moderated by the reason for the wait (Nicole and Tony, 2006). Also the perception of waiting time is affected by anxiety level and queue length (Hornik, 1984; Maister, 1984). The wait dissatisfaction in a service process can be lowered if the overall service meets the customers expectations. Customers are willing to wait if they anticipate benefits through the consumption of a service (Zeithaml et al., 1993). Customer Satisfaction Customer satisfaction is of utmost importance to the service providers and scholars (Babin and Griffin, 1998; Oliver, 1999) in todays highly competitive business environment. Customer satisfaction is conceived to be part of an overall model of customer behavior (Bearden and Teele, 1983). One such model presented by Oliver (1980) is shown in the figure below (Figure 1). The Role of Satisfaction in a Customer Behavior Model Expectations à ¢Ã¢â‚¬  Ã¢â‚¬Å" Performance à ¢Ã¢â‚¬  Ã¢â‚¬Å" Disconfirmations à ¢Ã¢â‚¬  Ã¢â‚¬Å" SATISFACTION à ¢Ã¢â‚¬  Ã¢â‚¬Å" Attitudes à ¢Ã¢â‚¬  Ã¢â‚¬Å" Intentions à ¢Ã¢â‚¬  Ã¢â‚¬Å" Future Behavior Figure 1 Sasser et al. (1978) identify three different models by which customers evaluate overall satisfaction with a service. These are: One overpowering attribute A single attribute with threshold minimums for other attributes A weighted average of attributes According to the expectancy disconfirmation model, satisfaction/ dissatisfaction is a function of expectations and disconfirmations of the consumer (Oliver, 1980; Oliver and DeSabro, 1988). According to Davis and Heineke (1998), customers reaction to waiting in line can color his/her perception of the service delivery process. Further, customer satisfaction is affected not just by waiting time but also by the customers expectations or attribution or determination of the causes for the waiting(Bitner, 1990; Churchill and Suprenant, 1982; Folkes , 1984; Folkes, Koletsky and Graham, 1987; Maister, 1985; Oliver, 1980; Shostack, 1985; Taylor, 1994; Tom and Lucey, 1995; Tse and Wilton, 1988). Also in a service delays, the stage in which a delay occurs within a service encounter affects customer evaluations of the service quality (Dube et al., 1989;, Hui et al., 1998). The overestimating of waiting time by the consumers (Hornik, 1984; Katz, Larson and Larson, 1991) leads to more dissatisfaction as customers perception of waiting time increases, the satisfaction tends to decrease (Katz et al., 1991). Customer satisfaction is inversely related to waiting time (Davis and Maggard, 1990); that is the longer a customer waits, the less satisfied or more dissatisfied he/she becomes with the service process. In their study on two stage service process, they found that customer satisfaction is more affected by the initial wait of the customer prior to entering the service process, than it is by subsequent waits in the process. Their study was supported by Sasser, Olsen and Wyckoff (1978) and Maister (1985).Davis and Maggard (1990) suggest management to devote extra time and resources toward initial stage of the wait. This priority is necessary because a dissatisfied restaurant customer tells fifty other people about his/her dissatisfaction (Lyth and Johnson, 1998). Parasuraman et als (1985) study on relationship between waiting time and perceived service quality has been widely accepted by the research and industry communities. The gap between the perception and expectation for waiting experience determines the customer satisfaction with waiting (Maister, 1985). Davis and Vollman(1990) argue that in most of the service operations, customer expectations and satisfaction with respect to waiting time are dependent on many factors including: The customers prior experience, the number of customers in the service facility, criticality of time to the customer and other distractions, intended or otherwise. According to Hornik (1984) consumers often inclined to overestimate time spent on waiting and the delay can influence affective reactions (Dube-Rioux et al., 1989; Hui and Tse, 1996; Taylor, 1994). Prior research suggests that crowding at the service process also affects the customers satisfaction (Eroglu et al., 2005; Michon et al., 2005). That means a perception of extremely un -crowded and extremely crowded environments at the service area lead to lower customer satisfaction. This means the service managers should allocate human resources wisely when the crowd is low. Conversely, more number of service personals should be devoted when the crowd is very high. Taylor (1994) argues that customers anger and their evaluation of punctuality affect the overall performance of a service process. The customers satisfaction with wait is also influenced by customers perception of service providers social justice(Larson, 1987) that is whether the provider is adhering to first come first serve basis or not. Piyush et al. (1997) argue that the customer satisfaction in wait is also influenced by the waiting time guarantee provided by the service providers. Customer satisfaction in a retail setting has been linked to a number of important outcomes, including sales performance, customer retention and loyalty (Darian et al., 2001; Wong and Sohal, 2003; Gomez et al., 2004; Anselsson, 2006; Martenson, 2007). Apart from retail, the customer satisfaction is a prerequisite for other customer service outcomes including customer retention and customer loyalty, sales/profitability and market share for many organizations (Hackl and Westlund, 2000; Reichheld, 1996) as losing a customer result in the cost associated with replacement of that customer (Reichheld and Sasser, 1990). According to Anderson et al. (1994) the customer satisfaction is positively related to the profit of the service provider. Additionally, the role of service satisfaction is believed to directly shape a customers long term relation with the service provider (Gronroos, 1984). The waiting time can be distracted with the help of television sets, newspapers, magazines, wall posters etcà ¢Ã¢â€š ¬Ã‚ ¦ as filled time appears to pass more quickly than empty time (McGrath and Kelly, 1986). This can be applied to reduce the waiting dissatisfaction but not to enhance the customer satisfaction as superior waiting experiences will, in turn, enhance customers overall satisfaction with the service provider. Information provided in case of delay (Hui and Tse, 1996; Antonides et al., 2002) and the characteristics of waiting environment (Pruyn and Smidts, 1998) determine the customers waiting time satisfaction. According to Maister (1985) any information regarding delay can reduce the uncertainty of wait and reduce the overall stress level of the customer. As mentioned by Baker and Cameron (1996) the service environment influences the affective aspect of the waiting times. Also Pruyn and Smidts (1998) show that perceived attractiveness of the environment positively influences the affective response to the wait and service satisfaction in addition to the appraisal of the wait. But satisfaction with the information provided in case of delays influence waiting time satisfaction more than waiting environment satisfaction (Frederic and Nathalie, 2007). The customers waiting time can be influenced by making the service environment comfortable as possible (Baker and Cameron, 1996). Future directions for research Since the current study focuses on the influence of waiting time on customer satisfaction at various stages of the service transformation process, the exact degree of satisfaction is unclear from the study. Davis and Maggard (1990) argue that in a two stage service process, stage one requires priority where customer waits before being served. Future research is required to assess the degree of priority in the various stages of service process.

robert e. lee Essay -- essays research papers

Robert E. Lee, who was considered to be the greatest soldier fighting for the Confederate States of America, descended from a long line of famous heroes. Many of Lee's ancestors played important roles in America's history. His father was a Revolutionary War hero and a friend of George Washington. He was often referred to as Light Horse Harry Lee. Lee was born on January 19, 1807 in Stratford, Virginia. Lee always admired Washington, and was his hero as a youngster. Young Lee decided to become a soldier, partly because of the military tradition of his family. Lee enrolled in West Point Military Academy and graduated 2nd in his class in 1829. Lee majored in military engineering and supervised several army projects, he was named Second Lieutenant in the Corp engineers. His devotion and hard work in supervising harbor improvements in Saint Louis got him promoted to Captain in 1838. As a captain, his first experience in actual battle was in the Mexican War. He served under General Winfield Scott, and was the best engineer in General Scott's campaign. Lee's actions at the battles of Cerro Gordo, Churubusco, and Chapultepec received many high praises and earned him a reputation. General Scott claimed that the success of the war was due to Lee's bravery and skills, Lee was appointed the rank of Colonel. In 1582 he was appointed superintendent of West Point Military Academy. Under his service, James B. McPherson, Phillip Sheridan, and John Bell Hood would graduate from the academy, soon to be famous. Lee finished his duty as the superintendent in 1855, and served as a Lieutenant Colonel in the Second Cavalry, stationed in Texas. In 1859, while serving in Texas, Lee was sent to command a group of Marines to suppress John Brown's uprising. John Brown was a northern abolitionist would believed a rebellion in the south would lead to abolition. He was taken down by Lee's forces. After suppressing the uprising, Lee was called to Washington is 1861. The succession movement had begun. Some southern states had left, but Lee's own Virginia was still uncertain. As much as Lee had supported the Union, he couldn't bear the sight of union soldiers invading and destroying his hometown. Lee had thought over this matter for days, and finally decided to resign from the union forces and offer his help to the confederacy. When Lee reached Richmond, Virginia had succeeded and they had a... ...hrew strong attacks at the union forces, but was repulsed with heavy losses. The battle of Gettysburg was the largest battle ever fought in North America. He was criticized for attempting an impossible battle, the union forces had and advantageous position and more men. After Gettysburg, Lee retreated back to Virginia for the rest of the war. With the loss of more and more soldiers, Lee had no choice but to start taking a defensive position. In the spring of 1864, General Ulysses Grant got control of the union forces and decided to bring Lee into northern Virginia and crush the confederate forces there. Grant rushed to Petersburg, hoping to seize the railroad the was supplying Lee with supplies. Lee had arrived first and Grant started a siege. In 1865, Grant finally seized control of the railroads and lee retreated to the west. Lee, realizing his loss of men, met Grant at Appomattox and surrendered the Army of Northern Virginia. After the war, Lee was considered a hero of the south, with dignity he accepted his defeat and preached to his people the necessity of peace and national unity. He later became the principal of Washington college at Lexington. He died on October 12, 1870.

Of Pirate Ships and Silver Steeds :: Personal Narrative Jobs Working Papers

Of Pirate Ships and Silver Steeds We poured the foundation yesterday, and now we were pulling the forms off the cement and hauling them out--back onto Ralph, our two-ton truck. The sun beat down. As I bent over to pick up another eight incher I glanced towards the pit. First, came a black bandanna. Next, came protruding straggles of curly blond hair. Then, a grimace and a roll of the eyes--Danny's trademark--appeared as the young man hauled himself out of the hole. Following the head, came a tattered shirt and matching shorts. The holes in the shorts were normal, but when Danny turned imploringly toward me I discovered the cause of the shredded shirt. Aaron had just hopped off the top of the foundation, and he said as he walked towards the truck, "I'll be back. Tell the other guys. Just do the fillers on the outside, and then you can start on the inside. I should be back by then." Then came the usual, "Take your time. Be careful. Take lunch in a while." Dan raised his arm and asked, "Do I have one back here too? It feels like there is something there, but I can't see it." I swallowed and nodded. "Hop on in Dan," Aaron called as he started the truck. Gingerly Danny responded. They were heading for the hospital where he would receive fifty-three stitches to close up the two holes in his side. "Well, another exciting day working cement," I thought as the F-250 pulled away. Dan had slipped on his first attempt to get out of the hole, and he fell against two flat-ties protruding from the newly created foundation. Flat-ties are those thin pieces of silver metal that stick out from the walls in your basement before it gets finished. As the forms for the walls are being set in place on top of the footings, flat-ties are sent through the wall so that the inside form can be connected to the outside form. Although this whole idea about flat-ties may seem intriguing, the important thing to learn is that if one flat-tie is left out, however insignificant this may seem, the pressure of the cement is sufficient to cause a 'blowout' in the wall. Many times I think that people forget to enjoy the details in their lives, and so events turn into 'blowouts' instead of grand adventures. Mylan, my boss, has a wife and seven girls to worry about.

Introduction to Psychology Reaction Paper Guidelines

Introduction to Psychology Reaction Paper Guidelines Definition of Genre: In a reaction or response paper, writers respond to one or more texts they have read. A popular assignment with instructors in the social sciences and humanities, such papers require students to understand each text individually and evaluate how well each accomplishes its own objectives. If you are responding to multiple texts, you must also discover how the texts relate to one another. (If responding to just one text, you might need to situate it within the larger context of class discussions, readings, etc. , depending on the prompt. A reaction paper may include a discussion of interesting questions that the readings raise for the student, but such a discussion is not sufficient by itself. Preparation: Writing good response papers is more demanding than it might appear at first. It is not simply a matter of reading the text, understanding it, and expressing an opinion about it. You must allow yourself enough time to be clear about what each text says and how the texts all relate to one another. In other words, response papers require you to synthesize the intellectual work of others—that is, bring it together into an integrated whole.In preparing to write response papers, therefore, it is crucial that you allow yourself not just enough time to do the readings but enough to digest what you have read and to put the results together into a unified account. ( h t t p : / / u w p . a a s . d u k e . e d u / w s t u d i o) Questions to ask while reading the article: Use the â€Å"Template for Analyzing the Logic of an Article. † The questions from the template do not necessary need to be answered in the paper. They are just questions you need to understand in order to comprehend the articles.Questions to ask while preparing to write your paper: Refer to â€Å"Universal Intellectual Standards† and â€Å"Questions Using the Elements of Thought. † Instructions for pap er formatting: For our purposes, we will be using APA format. You will not need an Abstract, but you will need the following sections listed below. Use the guidelines sent via e-mail or found on the APA web site (www. apa. org) for help. I highly recommend reviewing the APA information that was sent via e-mail and can be found on the course website under Resources: Links: APA Formatting & Plagiarism Links. Content: in margins, 12 point font, typed, double spaced, APA format, 3-8 pages of text, 1 Reference Page, and 1 Title Page. Address the questions in essay style, don’t just answer questions. Note: The longest sections of your paper will be the reaction and application sections. Paragraph(s) Requirements: You MUST include the following six bold items when submitting your paper. 1. Title Page- The first page of your paper must be an APA style title page. Use the guidelines found on the APA web site (www. apa. org) for help. 1. Summary- In 1-2 paragraphs, you are to summarize the material to which you are reacting.Make sure you state the title of the work and authors in the paper. Do not merely repeat the text. Should you feel the need to selectively use quotations from the material, put them in quotations and follow APA formatting. When paraphrasing the material (which is what you will be doing the majority of the paper,) you MUST include in-text citations. Although APA format may be new to many of you, you are familiar with MLA which also requires in-text citations when discussing the material. If you are citing material learned from lecture you will cite me as an interview: (R Shepherd, personal communication, August 15, 2009. Failure to cite your material correctly constitutes plagiarism and will result in a zero. Please refer to the Academic Integrity Form you signed at the beginning of the semester for the definitions and consequences of plagiarism. 2. Critique-In 2 paragraphs or more, you are to critically analyze the material you are reacting to . Note, critique does not mean simply saying something negative about the text. Your analysis should address issues such as one or more of the following: a) Does the writer present these ideas (the researcher) fairly or are they slanted? ) What are the strengths and weaknesses of the research provided in the article? c) What could be added to this material to make it better or more complete? When working on the critique section of your paper, you should use your knowledge of research methods learned at the beginning of the semester, as well as any material covered during class lecture that relates to the article being critiqued. 3. Reaction- Give your personal reaction to this material. This is your opportunity to express your opinion about the research.However, keep in mind that you are an introductory student and these researchers have been studying longer than you have been alive. Know the limits of your knowledge and state that if it’s necessary. Your reactions could incl ude any or all of these points: a. Why do you think this research was good/bad? b. Did you agree/disagree with the research? Why or why not? You must back up your claims with science and relevant material discussed in class. c. What did you find surprising about the article? 4. Application- How does this material relate to society/lecture material/psychology? What is the BIG picture?Explain in detail. What are the implications of this research being used in society? Is its application good, bad, or both? 5. Reference Section- While following APA guidelines, you are required to include a Reference section at the end of your Reaction Paper. You must cite at least the article in which you have read and any other sources you have referred to, including the textbook. If you fail to complete a Reference Section you are committing plagiarism and will receive a zero. Please refer to the Academic Integrity Form you signed at the beginning of the semester for the consequences of plagiarism.